Fashion insiders are going wild for this secret Debenhams designer dress collection
Fast-becoming one of London Fashion Week's most popular labels, married couple Justin Thornton and Thea Bregazzi launched Preen (official name: Preen by Thornton Bregazzi) in 1996.
And while their seasonal high-end collections are always a huge success amongst fashion editors and celebrities alike - Kate Middleton, Michelle Obama, Cate Blanchett and Scarlett Johansson are all big fans - it's their collaboration with one of the UK's biggest high street department stores that may be one of their smartest moves yet.
Launched in 2017, the designer duo paired up with Debenhams to create 'Studio by Preen', a diffusion line with all the shape and style of their main collections at a mere fraction of the price.
From jumpers to jackets, skirts to blouses, the high street collab offers up a smorgasbord of flattering pieces that bear all the staple branding markers (we're talking endless frills, florals and asymmetric hemlines) of the higher-priced pieces, but it's their dresses that have got fashion insiders talking.
One of the industry's best kept secrets, if you took a sneak peek in any fashion editor's wardrobe you'll almost certainly find at least one. It'll probably be mid-length. It'll almost certainly boast some sort of a pattern. And it will definitely have been a goddamn bargain.
The current collection - the majority of which, admittedly, is in the sale - spans price points from £14.70 to £79, and over half are under £50.
What are you waiting for!?
But please don't tell anyone else - we don't want it to keep selling out. It can be our little secret, right?
Scroll down to see all the big trends that will dominate your Instagram feed this year...
1. OVERSIZED HATS
If you so much as glanced at your Instagram feed last summer, you no doubt spotted a Jacquemus La Bomba hat. Now entirely synonymous with SS18, it seems brands are vying for similar cult status next season by producing their own delicious incarnations that we already can't get enough of.
Spotted at: Rejina Pyo (left), Xiao Li (centre), Yuhan Wang/Fashion East (right), Ryan Lo and Simone Rocha
2. SENSIBLE SHORTS
Cycling shorts may have stolen the show last year, but - and thank the Lord - next season things are looking a little looser. Tailored, micro, knee-length... skirts may be given a few months off as we all look to the more boyish alternative for our new summer go-to.
Spotted at: Alexa Chung (left), Margaret Howell (centre), Rejina Pyo (right) and Preen by Thornton Bregazzi
3. TIGHT PLEATS
Having had a successful run last year, pleats are back for SS19 but this time they're a whole lot more intricate. Tighter than before, the micro pleat provides maximum impact as it generates not only more movement but also a more fluctuating silhouette as it expands and contracts. Science-y, eh?
Spotted at: Givenchy (left), Preen by Thornton Bregazzi (centre), Balmain (right), Pringle and Roland Mouret
4. TIE-DYE
I know. We were all surprised at the recurrence of this 60s print, but alas it seems tie-dye truly is back in fash. Admittedly, 2019's take on the trend is a hell of a lot chicer. Make like Stella with a no-holds-barred approach and opt for a bold matching two-piece, or - if you're anything like us - you'll likely favour a more subtle beach maxi.
Spotted at: Stella McCartney (left), Prabal Gurung (centre) and R13 (right)
5. FANCY FLATS
While models over at Halpern, Ashish and David Koma were teetering precariously atop stiletto heels, things at Valentino and Simone Rocha were a whole lot more down to earth. About six inches closer to said earth, to be precise. And boy are we looking forward to spending next season in comfy, fancy flats for the sake of #fashun.
Spotted at: Valentino (left), Simone Rocha (centre), Temperley London (right) and Burberry
6. SUMMER WATERPROOFS
If last summer's unpredictable weather taught us anything, it's that you can never be too prepared. So providing you also carry a bikini, sunglasses and knee-high wellington boots with you at all times, these fair-weather waterproofs should serve you well.
Spotted at: Max Mara (left), Marc Jacobs (centre), Jil Sander (right), Sportmax and Etro
7. FRINGING
With last autumn's obsession with the cowboy boot, it was almost inevitable that there would be another Western-inspired trend infiltrating our wardrobes next season. Adorning everything from jackets to skirts via handbags and everything in-between, who knows... maybe we'll be cutting our hair to fit too.
Spotted at: Coach (left), Tom Ford (centre) and Cushnie
8. NEON
Not one for the faint-hearted, vibrant zesty hues are back with a bang this year after endless seasons of the fashion pack drooling over all things pastel. If you're feeling extra brave opt for a double-dose à la Jasper Conran.
Spotted at: Natasha Zinko (left), Jasper Conran (centre), Roksanda (right), Rejina Pyo, House of Holland and Ashish
9. PUFFED SHOULDERS
Bold shoulders are no new thing, but rather than padded, boxy numbers, next season's take is a whole lot puffier. Often gathered at the shoulder with pleats of elastic, they work particularly well with square necklines on feminine dresses. Here's hoping the weather allows us to forgo a jacket, or that volume could provide a stumbling block.
Spotted at: Brock Collection (left), Rodarte (centre), Saint Laurent (right), Mara Hoffman and Preen by Thornton Bregazzi
10. SEQUINS
Have sequins ever not been on trend? Perhaps not, but they were so prevalent at this month's shows that we can't ignore them. Offered up in endless incarnations, opt for a more gently beaded style - like Ashish's mint green jumpsuit - for a friend's birthday dinner, before swapping into blindingly glitzy Halpern-like number for your own.
Spotted at: Ashish (left), Halpern (centre), House of Holland (right), David Koma and Roberta Einer
