Savage x Fenty's first Pride collection is out here ensuring EVERY body in the LGBTQIA+ community feels seen
Rihanna's lingerie brand Savage x Fenty has long flown the flag for diverse representation and challenging unrealistic beauty standards, from powerfully photographing breast cancer survivors to ensuring every body type is represented in their campaign imagery. This inclusivity is mirrored in their sizing, with most Savage x Fenty products available in sizes 30A to 42H and XS to 3XL.
And the latest Savage x Fenty campaign is no different. The brand's first ever Pride capsule collection – Savage x Pride – celebrates the diversity within the LGBTQIA+ community, championing every type of body both on and off the camera, from the talent to team members and creatives behind the scenes. Each style in the collection was shot on members of the LGBTQIA+ community by photographer Quil Lemons, featuring styles ranging from smoking jackets to bralettes, thigh-high stockings and crop tops.
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Queen Ri herself said: "Pride is all about appreciating your authentic self. I am very excited about this collection and showing love and support to the LGBTQIA+ community, which includes so many of our customers, team members and fans."
Dexter Mayfield, one of the models in the campaign, said: "Body positivity means every body is included. Whether you are fit, whether you are slim, whether you are fat, whether you are disabled, whether you are able, whether– no matter where you are on the spectrum as a human, that’s what body positivity means."
Model and YouTuber Jaslene Whiterose added: "I think that me sharing my story lets younger Trans women know that they can be as free as I am."
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What's more, through its partnership with the Clara Lionel Foundation, purchase of the Pride Capsule Collection will help support GLAAD, the Audre Lorde Project, The Caribbean Equality Project, INC., Trans Latin@ Coalition and the Trans Wellness Center make lasting change within the community.
Shop our edit of the Savage x Pride collection below and at savagex.co.uk...
Savage x Pride Rainbow Bra
Savage x Pride Rainbow Knickers
Savage x Pride Garter Belt
Savage x Pride Smoking Jacket
Savage x Pride Satin Boxers
Savage x Pride Rainbow Bralette
Savage x Pride Rainbow Logo Underwear
Savage x Pride Stockings
Savage x Pride Crop Top
Savage x Pride Shorts
Savage x Pride Orange Boxers
Savage x Pride Rainbow Ombre Pants
