Rihanna's bump-baring campaign marks Pharrell's first for Louis Vuitton (and, naturally, it's iconic)
While we never once doubted the power of Brand Rihanna, what we could have imagined her – or indeed anyone – doing is singlehandedly rebranding the whole concept of maternity wear. Suffice to say, Rihanna has basically chewed up and spat out the rule book when it comes to pregnancy fashion – which has typically revolved around stretchy fabrics and “flattering”, “bump skimming”, “easy-to-wear” pieces.
Instead she's done it her own iconic way, and that involves some serious looks that make her growing bump pride of place.
Highlights include a 90s inspired green haltertop, *that* Dior Paris Fashion Week get-up (which involved a lingerie set worn under a lacy teddy with knee-high leather boots), and more recently an ICONIC lewk that accompanied her announcement of her second pregnancy with A$AP Rocky at the Super Bowl.
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Rihanna's latest look, however, may be one of our favourites yet.
Arriving at Pharrell Williams' debut Louis Vuitton show in Paris with A$AP, the world's coolest couple wore matching head-to-toe denim looks - including hats - with Rihanna's jumpsuit unbuttoned to show off her matching bra and baby bump.
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Undeniably one of our generation's most major style icons, there was no doubt about it that the first-time-mum would bring her A-game to the maternity-wear scene, but even the most devoted members of her Navy couldn't have anticipated just how lit that A-game would be.
From numerous Oscar's 2023 looks to Simone Rocha tulle dress delights, we've taken a sartorial tour of Rihanna's maternity looks.
For more from Glamour UK's Fashion Editor Charlie Teather, follow her on Instagram @charlieteather.
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Starring in the stunning Louis Vuitton SS24 men's collection campaign shot by Keizō Kitajima and Martine Syms, Rihanna is the first face of the brand for new menswear creative director Pharrell Williams.
Jeff KravitzRiRi's first look of three on the night of the 2023 Oscars was an Aläia sheer, black, full-length leather number, channelling bad gal energy, while showing off her beautiful bump.
Icon SportswireYes, this was the outfit. The look. During her 2023 Super Bowl halftime performance, RiRi wore a bright red Alaïa puffer coat which she removed to reveal her pregnancy bump (!!) underneath a gorgeous Loewe sculpted leather corset and cotton flight suit. Perfection.
Robert GauthierTo Beyoncé's Oscars 2023 after party (we're not jealous at all), RiRi wore a mint green Bottega Veneta shearling stole set and a silk bustier and matching skirt. Iconic.
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BackgridIntroducing the season's hottest colour to her maternity wardrobe, Rihanna wore a fuchsia Saint Laurent mini dress for a night out at Giorgio Baldi.
MEGAWearing what initially looks like a cute novelty t-shirt, on further inspection we noticed that Rihanna's Disney t-shirt reads: “Who Dat Is? Dat's Jus My Baby Daddy" and we are obsessed.
badgalriri / InstagramEffortlessly elegant, Rihanna opted for a sheer black jumpsuit by Valentino for Beyoncé and Jay-Z's Oscars after-party at Chateau Marmont.
Diggzy/Jesal/ShutterstockIn our dream sleepover look, Rihanna attended dinner wearing a pink crystal-embellished shirt by Alexander Wang (worn open to show her bump, naturally) and fuzzy pink Saint Laurent mules.
BackgridDuring a casual walk with A$AP Rocky, Rihanna wore a tulle dress by Simone Rocha which she paired withUnion LA x Air Jordan 4 Retro 'Guava Ice' sneakers, Loewe sunglasses and a charm bracelet by Annoushka featuring 10 charms personally chosen and purchased by A$AP Rocky in the brand's London store.
Kevin MazurRihanna attended the launch of Fenty Beauty at ULTA Beauty in Los Angeles wearing a silver wrap-a-round crop top, a matching column skirt, and a glittering belt across her bare bump.
AKGSDespite landing back in LA and no longer making her way around Paris Fashion Week, Rihanna certainly hasn't let the #lewks slip. This super distressed leather jacket by acne, paired with an open snake-print vest and ripped-hem black jeans is is a much tougher, less glammed-up maternity look than we're so far used to from the icon. Needless to say, we're still very much into it.
BadGirlRiri / InstagramEverything about this look should't work. The bundled-up, baby-bonnet-esque hood, the baggy thigh-high leather boots, he floor-skimming shearling… But this is Rihanna. She pulls quite literally anything off.
BadGirlRiri / InstagramWe are ALL over this look, from the cut-out Smurf blue Stella McCartney bell-bottomed catsuit with matchy-matchy sunglasses and pointy heeled boots, to the beige hoody and khaki coat worn that complete the ensemble. Bonkers? Yes. Epic? 100%.
Stephane Cardinale - CorbisArriving at the Dior show during Paris Fashion Week, Rihanna wore her most epic maternity look yet in a sheer black babydoll dress that saw her lingerie take centre stage.
Vittorio Zunino CelottoArriving alongside A$AP Rocky at Gucci's autumn/winter 2022 show in Milan, Rihanna stayed true to form in a super-glam PVC crop top and low-rise trousers all wrapped up in lilac faux fur.
Rich FuryMaking her red carpet debut as a pregnant woman, Rihanna opted for this EPIC strung-sequin look by The Attico which she paired with Chopard earrings, Messika rings, and Manolo Blahnik python sandals. We bow down.
Diggzy/REX/ShutterstockOne of our favourite looks so far, Rih was spotted out in NYC wearing a super strappy black Jean Paul Gaultier top, low-waist split-front leggings by The Attico and a cropped Carhartt bomber jacket from wardrobe.nyc. Jimmy Choo heels finished off the iconic maternity look.
DIGGZY/JESAL/ShutterstockOfficially our new low-slung-jean style icon, Rihanna stuck to her crop-top theme via this little Fendi number which she paired with a long denim coat with leopard print faux-fur details from the Roberto Cavalli autumn/winter 2001 archive collection.
BadGirlRiri / InstagramWhile the world may have been made aware of her pregnancy thanks to *those* Chanel-clad pap pics, Rihanna's own personal announcement came via this relatively low-key image on Instagram where she was wearing an oversized sports shirt and matching opera gloves.
DIGGZY/REX/ShutterstockPerhaps one of the most iconic pregnancy announcements EVER, Rihanna casually strolled down a snowy New York street with an as-yet-unseen bump popping out beneath a pink vintage Chanel puffer coat, plucked from Karl Lagerfeld's Autumn/Winter 1996 collection. She paired the look with a Chanel chain belt, ripped jeans and a Christian Lacroix crucifix.
Kevin MazurWe're obsessed with the Alaïa animal-printed ensemble our gurl wore to the Super Bowl 2023 Halftime Show press conference with Apple – get a load of that black jacket and reptilian-printed dress combo.
SplashNews.comIn this low key setting, son in hand, Rihanna sports a vintage black and a white Wu-Tang clan football jersey, complete with a black sheer maxi skirt, sandals, and – of course – diamond jewellery.
ABCFor her performance of Lift Me Up on the Oscars 2023 stage, Rihanna wore a truly sexy, studded black Maison Margiela outfit, the beaded lingerie top in particular bringing true pregnancy style goals.
thecelebrityfinder/Bauer-GriffinOut for a walk in LA with partner ASAP Rocky, Rihanna kept things chilled with baggy jeans, boots and a rolled up belly-bearing polo tee. Love.
