This false lash collaboration contains new technology to make your falsies more fluffy and full than ever

Tatti Lashes know a thing or two about upping the ante in the eyelash department. With an impressive portfolio of false eyelashes under its belt and its position as the number one European lash brand established, the brand has committed itself to finding new and better ways to bring its customers an even more considered flutter. Case in point: the expanding faux mink options on offer for those wishing to avoid animal hair.

Now, they’ve teamed up with fashion retailer PrettyLittleThing to deliver an on-trend collection of four new styles to meet every occasion (from a little extra low-key volume to dramatic OUT OUT lashes for the evening). But, they’re doing things a little differently.

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“These lashes are all faux mink and use new technology and fibres that are not only new for Tatti Lashes but also new to the lash sector,” the brand revealed. “After years of research and development, Tatti Lashes has created a material that mimics a wispy ‘mink effect’ eyelash in a synthetic material,” says co-founder, Elliot Barton. “There’s lots of faux mink lashes on the market but most lack that fluffy, wispy effect and can appear to be quite plastic-looking and straight.” Instead, these are hand-crafted through seven steps of production to create each pair.

“It’s taken years to get the material 100% right, but these faux mink fibres are extremely similar to the fluffy texture of real hair. The technology combines the advantages of different synthetic materials that can be curled and heated at a high temperature, like natural hair, to create the perfect fluffy lash,” says Elliot.

And, they've stuck to their roots – providing solutions that are affordable. Despite the new technology, each set of lashes costs £8.

As for which style to choose, take your pick below...