The perm is making a modern comeback, and these celebs are very much here for it...
The word "perm" is enough to strike fear into the best of us. And you'd be forgiven for immediately thinking of hair nets, blue rinses and bushy retro hair. Best left in the past, probably.
Or maybe not. Call us crazy, but there's something about Julia Robert's Pretty Woman hair or Meg Ryan's breezy, voluminous curls and 80's cable knits that feels kind of fabulous.
And we're not the only ones who think so. The past year has seen Jennifer Lopez slay big, sexy curls multiple times and Cara Delevingne's recent Insta post saw the model rock a much shaggier and wavier texture.
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Of course, as with any throwback trend, it needs a little bit of a modern twist, but – as the celebs are demonstrating – it might be time for us to rethink pretty, textured hair. Especially when it's a style that promises tons and tons of volume.
"You know when you find something in the back of your wardrobe that you loved but totally forgot about? You pop it on, add this season’s up-to-date tailoring or accessories and wham, bam, thank you ma’am – it looks as good as new. This is what’s happening with the modern perm right now," say the hair heroes at Hershesons salon. For millennials and Gen Z-ers trying this style for the first time, it's more like rifling through our mum's old style file, finding something fierce, and giving it our very own spin.
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This time, we've ditched stretchy leotards, leg warmers and crispy corkscrew curls in favour of laid-back techniques that leave hair looking more natural and loose. In salons, soft rollers have taken over from plastic rods and medium-sized foam pads have even been introduced to achieve a wave rather than curls. For a nod to the trend, some salons will even plait your hair in the perm solution to lock in that chilled post-braid movement without committing to anything too structured.
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But, it's not just a solution for straight-haired girls. Curly girls can implement it strategically in the form of a "placement perm" to give their hair uniformity – especially if their texture is frizzy in some sections, but beautifully curly in others. Different sized curls can be achieved with different sized rollers. In fact, all different texture types are welcome, the only hair types that experts advise against getting the treatment, is those with bleached hair, since the perm solution can leave hair feeling dry for up to three weeks.
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Before you think about jumping the gun and DIYing yourself a new style, it's worth waiting until salons re-open to avoid disasters. "A perm uses a chemical ingredient that breaks down the molecular structure of the hair, followed by a second step that sticks it back together again,' celebrity hairstylist, Tom Smith, told the Daily Mail. "There is a matter of minutes difference between a perm and what is known as "gummy breaking hair" (damaged or very stretchy hair) - so this is absolutely best left to the professionals."
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But, if you want to give the style a go before then, you can recreate it using styling tools, like crimpers and hair tongs.

Or, if you're keen on giving your hair a break, you can give heatless curls a go. We've seen people using straws, foam rods, braids, knots, and our beauty editor even gave sock curls a go 👇.
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Once you've worked out whether the style's for you, you can always head into the salon for a professional modern perm, to give you semi-permanent pretty texture, with less need for manipulation and styling. Like heatless perms, they're kinder to heat-styled hair. Even better, they're effortless. "We wanted to give girls the type of hair where they can wet it down and let it dry," explains the trends number one enthusiasts, Seán Paul Nother and Nick Latham (better known as The Hair Bros. Modern perms give "natural beachy waves. No tongs needed for 5 months," they say. Effectively, it's a wake up and go situation. "Ditch the tongs, the hairdryer and the round brushes, just tuck behind your ears and head out," they reckon.














