John Lewis and Mother of Pearl just launched the most beautiful, sustainable high street collection
Despite its many benefits, the Great British high street isn't known for its sustainable credentials. Thankfully, high-end designer Amy Powney of Mother of Pearl is, and she's imparting her wisdom for a very special collaboration collection with one of the country's all-time favourite high street brands.
Launching today, John Lewis has teamed up with fashion-editor favourite Mother of Pearl for an exclusive collection that they're describing as 'creativity with a purpose', with everything from fabric sourcing to sampling - and everything in between - delivered via the most sustainable route available.
The collaboration offers Mother of Pearl the perfect opportunity to take both its brand and its mission nationwide, and marks the first time that the beautiful designer label will ever be available on the high street - plus you could save on your purchase using our John Lewis discount code. It's also the most sustainable womenswear offering that John Lewis has ever created.
Global rapid response IS possible (and effective!).
Speaking exclusively to GLAMOUR UK when the news broke, Amy Powney, Creative Director at Mother of Pearl, admitted that the high street stalwart's reputation and branding was what persuaded her to jump on board.
"It's all in their name, John Lewis and Partners, sustainability is all about collaboration and unity and working with the team at John Lewis to bring my designs and sustainable approach and be able to showcase this across the country is something I'm really proud of."
"The team at John Lewis are incredibly committed and knowledgeable when it comes to sustainable sourcing and production, making them the perfect partner for us."
"Our Earth Day launch in April next year will be a milestone in sustainable product offering to the nation, I really am excited to see the response to this sustainable high street collection."
With bricks and mortar stores closed for the foreseeable thanks to the Covid-19 lockdown, the collection is available online at johnlewis.com, and prices range from £59-£179.
Scroll down to see the 11 (she couldn't limit it to 10) pieces our Fashion Editor is racing out to buy...
