Iskra Lawrence is the picture of bridal beauty in Justin Alexander's stunning new campaign
Top models are not your average women. Their perfectly-positioned cheekbones, endless legs and toned tums testify to that, and it is this aesthetic rarity that sees them fill the pages of some of the world's most prestigious and aspirational magazines.
Iskra Lawrence isn’t exactly average either, with her striking blonde hair, 34D bust and waist-to-hip ratio (30" - 45"!) the envy of most of us at GLAMOUR HQ.
She is, however, technically average in one area, at least. While she is often labelled ‘plus-size’, at a size 14, British model Iskra is actually bang on average. Which, amongst the aforementioned, is why we FLIPPING love her.
It is also why global wedding dress designer, Justin Alexander, just signed the 27-year-old up to front his new bridal campaign.
"One of our core brand pillars is inclusivity, to design dresses that look great on real women," Justin admitted.
"We want our brides to feel confident and comfortable in a dress that makes them shine."
From fit and flare designs to fishtails and full-skirted flounce, the collection's campaign not only makes the case for using an extraordinary model with a statistically ordinary figure, but also that wedding dress options are by no means limited for those with a curvier figure.
Justin's designs range in size from 6-36, with a refreshing lack of price discrepancy between them.
"Iskra was the perfect partner for our Be You campaign," said Justin. "She is a champion of body diversity and body positivity and a role model for women across the world."
Opening up about her own battles, Iskra revealed that she had "trials and tribulations" with body image before becoming a globally-recognised model.
"I had gone through a lot starting from my teenage years. It was definitely freedom to put my real self out there."
And boy are we glad that she did.
Having begun modelling in her early teens, the 27-year-old from Worcester has amassed an Instagram following of over 4 million people - much to the credit of her refreshing refusal to retouch any image she posts.
A NEDA (National Eating Dissorders Association) brand ambassador, Iskra was dropped by her modelling agency at the age of 15 for being "too big" but was quickly re-signed by JAG Models and Models1. She recently made her runway debut at New York Fashion Week for Chromat before walking in L'Oréal's first fashion show at Paris Fashion week last October.
And with her star firmly on the rise, Justin Alexander and his bridal brand appear to have hit the campaign jackpot at just the right time.
In conjunction with the campaign, Justin Alexander is hosting a sweepstakes from February 1-13 to give one bride the chance to win (!) her dream Justin Alexander wedding dress. For full details visit the website here
