This shirt from Holly Willoughby's new M&S collection sold out in just minutes

She had us coveting every single pair of statement boots on I'm A Celeb, and with the release of her newest edit with M&S, it looks like Holly Willoughby won't be helping our shopping addiction any time soon.

The nation's golden girl and M&S ambassador has unveiled the fourth collection of Holly's Must-Haves for the high-street giant, featuring an edit of hand-picked denim pieces that will amp up your new season wardrobe.

The 16-piece denim range is filled with hardworking staples like shirts and cropped jeans, as well as trend-led pieces including a shirt dress and an all-in-one boiler suit.

The edit also features print t-shirts, button down skirts and Western-inspired pieces that reflect the This Morning presenter's personal style.

But there's one piece in particular that fashion fans have been snapping up in their droves.

According to Fabulous, the £32.50 Denim Ruffle Shirt in Light Denim sold out in minutes after hitting stores.

The shirt, which dropped online today, is sold out in sizes six to 14, although there are a few left in sizes 16 to 24. Fashion fans took to social media to express their disappointment at missing out on the purchase, despite some getting up at the crack of dawn to snap one up.

Everything Holly touches does turn to gold, after all.

"This edit has been really fun to pull together, I have always loved the simplicity of a denim dress and I live in a high waisted skinny jean at the weekend," the star said in a statement. "The pieces in this edit are really versatile but are also super stylish too."

Even better, the new collection won't break the bank, as you can nab yourself a pair of jeans for under £20.

Snap some up pronto because double denim is a definite SS19 mood.

Scroll down for all the best bits from the collection...