H&M x Brock Collection JUST launched – and you're going to be obsessed with all the Bridgerton-worthy Regencycore pieces
Just as our heart-rates had finally begun to come back down to earth after a very hectic Glastonbury-esque struggle to get onto the H&M website in March to snap up pieces (any pieces!) from its wildly popular Simone Rocha collection, the high street stalwart announced last week that its next designer collaboration is with LA-based label Brock Collection. And that it was launching far sooner than even we expected...
Just in time for our post-lockdown wardrobe glow-up, here's everything we know about the H&M x Brock Collection.
When is H&M x Brock Collection launching?
You'll have to get that wishlist primed and ready, because the collection has JUST dropped online.
What does the H&M x Brock Collection look like?
Unsurprisingly, this is a collection bursting with Bridgerton-worthy Regencycore pieces that make the most of Brock Collection's signature softly romantic, vintage-inspired design details.
Think bow-strapped dresses, ruffled details, floral corsets and pearl-embellished jewellery. There's also a particularly great selection of staple denim pieces to be worn both separately and alongside the more statement items.
The collection falls into the high street brand's 'conscious' line, having been made from sustainable materials such as organic linen, organic cotton, recycled cotton, recycled polyester and Tencel™ Lyocell.
"We’re thrilled to be collaborating with Brock Collection, who are well-known for their luxe craftsmanship, impeccable fits and structures, and have quite the celebrity following," explained Maria Östblom, Head of Design at H&M.
"But there's also beauty in the fact that their designs always feel down-to-earth, thoughtful, and easy to wear — I believe that's the key to their success. We want to celebrate romance and make it accessible to many. By including more sustainable materials it creates a collaboration that we hope our customers around the world will fall in love with."
H&M's previous designer collaborations?
H&M started their designer collaborations back in 2004 with a Karl Lagerfeld collection, before launching subsequent lines with: Stella McCartney (2005), Viktor & Rolf (2006), Roberto Cavalli (2007), Comme des Garcons (2008), Matthew Williamson (2009), Jimmy Choo (2009), Sonia Rykiel (2010), Lanvin (2010), Versace (2011), Marni (2012), Maison Martin Margiela (2013), Isabel Marant (2013), Alexander Wang (2014), Balmain (2015), Kenzo (2016), Erdem (2017), Moschino (2018), Giambattista Valli (2020), The Vampire's Wife (2020) and Simone Rocha (2021).
Scroll down to see the full H&M x Brock Collection collaboration, available to shop from today.
For more from Glamour UK's Fashion Editor Charlie Teather, follow her on Instagram @charlieteather
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
H&M x BROCK COLLECTION COLLABORATION
