H&M just launched a 100% vegan, PETA-approved collection of super cosy statement pieces to up your fashion game for winter

"The ‘Co-Exist Story’ collection epitomises our ongoing commitment at H&M to exploring innovative alternatives to animal-derived fabrics while still offering our customers cutting-edge fashion", said Ann-Sofie Johansson, creative advisor at H&M. "H&M and PETA have enjoyed a positive dialogue throughout the project, and we are proud to support the valuable work that PETA is doing every day."

Making use of innovative animal-substitute fabrics such as FLWRDWN™ (an alternative to animal down made using wildflowers) and VEGEA™ (a plant-based substitute for oil-based and animal-derived leathers), this is a collection which proves that conscious fashion and statement-making styles are absolutely not mutually exclusive.

Read More

An A-Z of sustainable materials you *need* to know about, from orange fibre to leather made from pineapples, mushrooms and wine (!)

Science just got very chic.

By Charlie Teather

"Much of our work at PETA is accomplished by forming positive relationships with companies such as H&M as we strive to end the use of animal-derived materials," said PETA Corporate Responsibility Manager Laura Shields. "We’re thrilled to partner with H&M on a collection that features fabulous vegan designs that are kinder to the planet and to the animals who live on it."

Oversized silhouettes, 90s-inspired party wear and acid accents feature heavily, while a cream faux fur made from recycled polyester and a one-shouldered knitted midi with a fringed trim in an ECONYL® blend are undoubtedly two of the collection's showstoppers.

Read More

If fur is killing animals and faux-fur is killing the planet, what on earth should you do?

There are similar questions being asked in silk and leather industries.

“We designed this collection for modern urbanites, those who love the social hubs of city life but equally crave weekends spent wearing their waterproof rubber boots immersed in nature," revealed Malin Dubois, senior designer at H&M. "We’re proud to be able to unite two passions: versatile, fashion-forward design with more sustainable PETA-approved alternatives to animal-derived materials."

Scroll down to see and shop the 100% vegan H&M womenswear collection…

For more from Glamour UK's Fashion Editor Charlie Teather, follow her on Instagram @charlieteather.