Everyone's favourite Danish fashion label launches first denim collection
If you thought your denim wardrobe was complete, we're afraid you're mistaken.
Launching its debut denim collection, fashion-favourite Danish label Ganni may have just catapulted its success into the mainstream thanks to the new line's seasonal hues and shapes that hark back to the 90s silhouette.
Since launching in 2000, Ganni has both intrigued and impressed the fashion world with its flattering, feminine lines and fresh take on cult trends.
The latest launch - which is being sold exclusively at Ganni and on Net-a-Porter.com - expertly plays with contrasting ratios via mini cropped jackets and super wide-leg flares in a host of spring colourways.
Zesty oranges and yellows are among the punchier shades, while creams, blossom pinks and indigo blue provide the collection with its fundamentals.
Scroll down to see the campaign and shop the individual items exclusively on Net-a-Porter...
Ganni Denim
The campaign
Ganni Denim
The campaign
Ganni Denim
The campaign
Ganni Denim
The campaign
Ganni Denim
The campaign
Ganni Denim
The campaign
Ganni Denim
The campaign
Ganni Denim
The campaign
Ganni Denim
The campaign
Ganni Denim
The campaign
Ganni Denim
The campaign
Denim maxi skirt, £430, Net-a-Porter
Cropped denim jacket in yellow, £380, Net-a-Porter
Paneled jeans in yellow, £295, Net-a-Porter
Cropped denim jacket in orange, £380, Net-a-Porter
Wide leg jeans in orange, £295, Net-a-Porter
Cropped denim jacket in white, £380, Net-a-Porter
Paneled jeans in white, £295, Net-a-Porter
Paneled jeans in pink, £295, Net-a-Porter
Cropped denim jacket, £380, Net-a-Porter
Paneled jeans in blue, £295, Net-a-Porter
