Emma Watson

Emma Watson for People Tree

24 February 2011

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Fairtrade Fortnight is upon us - starting on the 28^th Feb for the philanthropists among us - and to mark the week Burberry model and Harry Potter star Emma Watson reveals her new fashion collection and collaboration with ethical label People Tree. It's the third and final range so invest quick.

“The design process continued with me trying on each and every piece to get the fits just as I wanted them, and then I visited Bangladesh to see the clothing actually being made and meet the people making it. It was an incredible and life-changing experience –I really wish everyone had the chance to see the difference fairtrade makes with their own eyes” says Emma who wants to promote a more ethical and sustainable approach to fashion production.
Emma models the Bella dress £95 at People Tree
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Emma Watson continued, “Fairtrade fashion comes from the villages – and provides a real alternative to working in a garment factory and the harsh environment of living in a slum. Fairtrade fashion is often completely handmade – and made of 100% natural and organic cotton – and it’s a small miracle that we as consumers can participate in a process that is keeping skills and communities alive and helping them to prosper.”
Emma models the Carlotta dress £65 at People Tree
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The collection is an urbane evolution from the brand’s earlier, more whimsical designs and features bang on-the-money polka-dots, cute playsuits and irresistible silk gingham checks.
Emma models the Emma blouse £42 at People Tree
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Emma models the Sophie dot dress £68 at People Tree
See Emma Watson’s style evolution
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