Emily Ratajkowski is the star of a new jewellery campaign and jelly earrings have never looked so sexy
When you're the creative director of a jewellery brand and best buds with the ever-resplendent model Emily Ratajkowski, you'd be a fool not to fuse the two.
Which is exactly why Alison Chemla - the designer of Alison Lou jewellery - just snapped up the A-lister to front her new campaign.
Showcasing a more playful side to the fine jewellery brand, Ratajkowski modelled its new enamel-based 'jelly hoops' that form its new 12-piece 'Loucite' line.
Garnering a whole lot of interest, the campaign sees the stunning star pose in a series of semi-sheer PVC trench coats and trousers in looks styled by Danielle Nachmani (who so happens to be the sister of original Insta-blogger Arielle Charnas of Something Navy).
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Introducing the collection, Chemla wrote: "First, I want to thank Emily - these images are beyond what I could have ever imagined."
"LOUcite is a natural extension of my brand."
"We worked tirelessly to bring you something fresh and accessible."
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Available in a range of sizes and colourways, the earrings range in price from £90-£120 and will be available on Net-a-Porter in May.
And if you're back on the Emily Ratajkowski bandwagon (did we ever truly get off it?) then scroll down and enjoy some of her best style moments...
Getty ImagesPushing her newborn son, Sylvester, in a pram, Emily made a refreshing case for style independence in motherhood and proved that her new maternal position won't stop her weaing her old favourite mini dresses and cool sneakers.
Getty ImagesPairing a tracksuit with a tailored blazer and hiking boots, a very pregnant EmRata ripped up the 'maternity wear' wardrobe style guide and looked every inch the chic, confident model.
Getty ImagesIn the early days of pregnancy she expertly paired open tailoring with loose-fit jeans fo a super stylish case of fashion juxtaposition.
Getty ImagesIf anyone was going to match an epic black tailored look with their face mask it was Emily. Naturally she also opted for some dressed-down trainers to relax the overall aesthetic.
Getty ImagesShe's not known for her ultra feminine, floral-printed looks, but this mini skirt paired with the long-sleeved blouse in the skirt's accent colour proved that Emily is a bit of a sartorial chameleon.
Getty ImagesBack in her much-loved comfort zone of oversized tailoring, it's this sort of loose, fluid silhouette that gave her the reputation of being one of the industry's best dressed.
Getty ImagesWearing a custom-made two-piece by her own label Inamorata at the Vanity Fair Oscars after party in 2020.
Getty ImagesIf you're looking to shake up your out OUT look, take note from Em Rata who looked bang on trend in these flattering black leggings and a silky red draped top.
Getty ImagesWe're obsessed with this Paco Rabanne ensemble at the GQ Men Of The Year Awards.
ShutterstockThe queen of street style strikes again - this time she's rocking a white denim mini dress paired with grey Reeboks.
Getty ImagesEmily proved that black and white worn together can look far from boring with this roped asymmetric top and white trousers.
Getty ImagesEmily gives a lesson in how to add a pop of colour to an otherwise neutral ensemble.
Getty ImagesThere aren't many who could work a silk scooped neck, slinky red dress and Reebok trainers on the red carpet.
Getty ImagesEmily looks mellow in yellow at The Daily Front Row's 4th Annual Fashion Los Angeles Awards at Beverly Hills Hotel. We love the pop of colour she offers via her handbag.
REXEmily channelled Clueless in this yellow checked kick-flare jumpsuit which she wore out with white, strappy heels and a mini bag.
REXOut and about, Em looked chic in a Realisation Par dress and ASH boots.
Getty ImagesTo the Paco Rabanne show as part of Paris Fashion Week, Emily opted for a Rabanne knitted co-ord which featured drop-crotch trousers.
Getty ImagesAt the Jacquemus show as part of Paris Fashion Week, Emily looked the picture of elegance in a black fitted dress complete with a chic brooch detail.
Rex FeaturesWe loved this Bowie-esque trousers and boots combo.
REX FeaturesFor an appearance on Jimmy Kimmel Live, Emily went pretty in baby pink.
Getty ImagesTo the Vogue Foundation dinner, she looked sensational in a simple black dress.
Getty ImagesAt Cannes 2017, Emily looked stunning in a floral dress for a day event.
Getty ImagesIn a show-stopping Cannes moment, Emily wore a full lace body suit with a train. The custom Peter Dundas look was paired with Gianvito Rossi shoes.
REX FeaturesWhile out in Malibu Emily Ratajkowski went for a stroll on the beach giving seriously good old Hollywood vibes.
Rex FeaturesEmily Ratajkowski arrived at an event in LA keeping it super simple and understated in a white dress.
PAThe model looked stunning at a screening of her Netflix show, Easy, wearing gold metallic dress over matching trousers.
Getty ImagesThe model turned actress arrived at an event honouring UN Secretary-General Ban Ki-moon in Beverly Hills, and she opted for a super slinky dress by Alexandre Vauthier.
Getty ImagesEmily has made us want to run out and get a white midi dress immediately. She's also giving a nod to the cold-shoulder trend.
Rex FeaturesEmily looked spring-ready as she wondered around LA in a baby pink mini dress and a pair of cute sandals.
Getty ImagesEm Rata's Andrew Gn dress is picture perfection. She teamed it with a pair of stunning Beth Miller earrings.
Getty ImagesEm Rata attended the Marc Jacobs fall show in New York wearing a sheer, black-lace asymmetric gown with platform Mary Janes.
Rex FeaturesEmily wore a brown leather dress and pointed nude shoes while at a lunch at New York Fashion Week.
Getty ImagesThe beautiful star rocked a cool white co-ord while hanging out in New York City.
Rex FeaturesEmily appeared at the Topshop dinner for Ciara during New York Fashion Week in a pair of checked trousers and cool neutral jacket.
Getty ImagesTo celebrate the opening of Primark in the States, Emily Ratajkowski headed to the launch party in New York wearing a Primark crop top which she teamed with a Primark pencil skirt, and Giuseppe Zanotti sandals.
Getty ImagesWe love this Solace London look, which she paired with Stuart Weitzman Nudist sandals
Getty ImagesFor the London premiere of We Are Your Friends Emily Ratajkowski looked epic in her shimmery blue gown by David Koma.
Getty ImagesA Zimmermann polo neck dress was the look of the day for Emily Ratajkowski, which she paired with some thigh-high boots.
Getty ImagesFor the 2015 Tony Awards, Emily Ratajkowski stepped out onto the red carpet wearing Marc Jacobs, one of her favourite designers.
Getty ImagesEmily Ratajkowski played herself in the Entourage movie - surely that's a sign you've made it? Here she is at its LA premiere, dressed in Zuhair Murad.
Getty ImagesAt the Samsung Studio launch event in Los Angeles, Emily opted for a bustier top tucked into a statement pair of coral trousers by Cédric Charlier.
Getty ImagesA strong beauty look from Emily. as she arrived at the Tom Ford show in Los Angeles.
PA PhotosEmily kept it chic and simple in a black Diane Von Furstenberg jumpsuit for the Hollywood Film Awards in 2014.
