I'm a beauty director and need you to try these cult brands dropping at Boots (including The Inkey List Hair and UOMA Beauty)
Remember a good Saturday afternoon trawl along the hair and skincare aisles and swatching lipstick or eyeshadow testers in your local Boots? It may feel like a distant dream, but it's fair to say we’ve never been more appreciative of a beauty treat.
And right now we’re here for the thrill of the virtual beauty haul - the scroll and browse, getting lost in the reviews, the click to add to cart and then the anticipation of the postie delivering our haul to our door, ready for a full deep dive in. So if like us, you’re already researching for inspiration your next pay day haul, there’s some new exciting drops coming to Boots (online and in-store) that we think you’ll want to hear about.
Boots has long been the Queen of the British high street, there for us on last-minute tampon dashes and our monthly stock-up of toothpaste/dry shampoo/hand wash and then we wonder how the hell we've spent £50 on basics when we finally reach the till. More recently our go-to for our at home salon replacements. Read: eyebrow tints, at-home hair dyes and eyelash serums.
And now it's also become our cult beauty pitstop too, with the intro last year of beauty greats such as Fenty and Ole Henrikssen skincare. But in Spring 2021, they're ramping their beauty offering up again with 13 new brands. Top of the billing for us is UOMA Beauty, the first 'Afropolitan' makeup range, so it's great to finally welcome this truly diverse range to the high street.
There's good news for hair with the exclusive new Undone range from star stylist George Northwood, AKA stylist to Meghan Markle and Alexa Chung. Plus targeted hair solutions from our skin favourite The Inkey List and the eco and inclusive range Rhyme & Reason.
On skincare, a host of high performance, shelfie-worthy brands we're more accustomed to seeing on an IG scroll are incoming - Skin Proud, Versed, The Glow Hub and Bliss, while Fenty Skin is already available to shop.
Plus there's two more cult beauty biggies coming that we're sworn to secrecy on for now, but believe us, you'll be super excited when they drop.
So if you haven't tried any of these beauty gems, lockdown is the perfect time to get on board. Keep scrolling to discover the latest hot drops to buy on Boots.com
Fenty Skincare
Instant Reset Overnight Recovery Gel-Cream, £36, Fenty Skin
First they delivered us Fenty makeup, but now we can also stock up on Fenty skincare at Boots including the refillable Overnight Recovery Gel that gives a hit of hydration and maxes your beauty sleep to diminish the appearance of fine lines and pores.
The InkeyList Hair
Peptide Volumising Hair Treatment, £9.99, The Inkey List
The cult, ingredient focused skincare brand isn't just for skin. Top of our want list is The Inkey List Hair range with their trademark solutions from volumising to hydrating hair and scalp care. This treatment uses peptides to swell the hair shaft and create the illusion of 10,000 more hairs in one use! A gamechanger for anyone wanting that extra oomph.
Glow Hub
Purify & Brighten Moisture Lotion, £11, Glow Hub
A vegan and cruelty-free, Gen Z skincare favourite for straight-talking solutions when you want to purify, brighten, calm or nourish skin, and all wrapped up in shelfie-worthy pastels. This lightweight moisturiser features squalane, blueberry and black tea to detoxify and hydrate breakout prone skin.
George Northwood Undone Hair
Undone Undirty Conditioner, £18, George Northwood
The much talked about new hair range Undone, from stylist to the stars George Northwood, has launched exclusively at Boots. His skill at creating covetable, effortless hair is much loved by clients including Meghan Markle and now we can share in a little bit of the hair magic with his impressive debut range of shampoos, conditioners and styling tools.
Aroma Actives Laboratories
Sleep Over Night Recovery Face OIl , £15, Aroma Actives Laboratories
One of our favourite new wellness finds, this affordably priced range, from the Aromatherapy Associates stable, gives aroma benefits without busting the budget. Choose from SOS to uplift spirits and Sleep to help you snooze more soundly. Yep right now we'll take both thanks.
Dr Jart+
Cicapair Tiger Grass Colour Correcting Treatment, £33.30 , Dr Jart+
The skin luurvies go to brand for effective formulas that target specific concerns from redness to dry, upset skin. This green cream has gained TikTok fame as it cleverly adjusts to your skin tone to reduce redness and even the tone, be it from it blemishes or rosacea, for a more healthy, vibrant finish.
Aveeno Hair
Oat Milk Blend Shampoo, £8.99, Aveeno Hair
The body care experts turn their skin expertise to haircare with gentle PH balanced formulas that care for the scalp and hair, reducing irritated dry scalps while nourishing hair length and ends.
Rhyme & Reason
Curl & Quench Shampoo, Conditioner+ and Leave-in Conditioner, £8.99 each, Rhyme & Reason
Hurrah this all inclusive hair range is now available in 360 stores and we love that the bottles and caps are made from 100% recycled materials and can all go into the recycling bin together. And that's before we mention the formulas that are packed full of amazing, hair-loving and scalp-friendly ingredients.
Boots Collagen
Collagen Youth Activitating Serum, £12, Boots
With collagen searches in the four figures of late, it's officially a beauty buzzword and if you want to give your skin a little TLC this is the range for you, with skin nourishing ingredients to help support your skin's own collagen reserves.
UOMA Beauty
Stay Woke Concealer, £21, UOMA
One of the additions to Boots we're most excited about is UOMA Beauty, the first 'Afropolitan' makeup brand that exists to rewrite inclusivity. We literally can't wait to get our hands on their extensive shade range of foundations and concealers so we'll be first in the queue when it goes online on the 15th April.
Bliss
Clear Genius Clarifying Day Cleanser, £19.99, Bliss
If you're craving a spa day and and hands on expertise, add Bliss to your lockdown skin haul for some of the pro beauty benefits at home. If you are missing a trip to a facialist (yep we are too), try this clarifying facial cleanser as a backup.
Available online from 10th March and in store from 12th April
Versed
Dew Point Moisturising Gel Cream, £13.50, Versed
This high performance range aims to simplify skincare with straight forward products designed for different skin types or to tackle specific concerns with a focus on clean formulas. All products are vegan and cruelty free.
Available from 12th April
Skin Proud
Bright Boost Serum, £12.99, Skin Proud
This all inclusive skincare range has four hero products to suit all skins, with a focus on brightening and refreshing skin, and will be available on boots.com any day now.
