45 best subscription boxes 2025, to treat yourself or someone else
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From weekly letterbox flower deliveries and trending beauty edits, to monthly crafting or cooking kits, the best subscription boxes make thoughtful gifts that get to be enjoyed for a little longer than your typical present. Definitely not just for gifting, you can even get household staples like coffee pods and razor head refills sent straight to your home on a subscription basis. The options are genuinely endless — and it's only set to go up from here!
According to this research conducted by global fintech company, Finder, 29% of Brits pay for some kind of subscription box — and the UK subscription box market is set to be worth £1.8 billion by the end of 2025. The most popular category is food and meal prep services — followed by our personal fave, beauty boxes.
So, whether you're keen to have the latest trending skincare and make-up products delivered straight to your door, or you simply want to subscribe and save money on some daily essentials, we guarantee you'll find at least one subscription box in this edit that you'd love to find waiting for you on your front door step.
SKIP TO: How we chose the best subscription boxes | What should you consider when picking a subscription box? | What is the most popular subscription service?
Scroll for our full edit of the best subscription boxes to gift to yourself or a loved one in 2025.
How we chose the best subscription boxes:
When deciding which subscription boxes deserved a spot in this edit, we made sure that all hobbies and interests were included. If a subscription box has found its way into this edit, that means that we're genuinely impressed with the contents — and crucially, we also think it's good value for money. We've scoured the reviews to ensure that customers are genuinely happy with their boxes — and where possible, we've also tried out a few for ourselves.
What should you consider when picking a subscription box?
If you're picking a subscription box service for more practical items like toilet rolls or razor heads, chances are you already know exactly what you're looking for. But if you're trying to choose a subscription that would make a lovely gift for someone special (or yourself!) there are a few things worth considering before you sign on the dotted line.
It's always a bonus if there are any options for tailoring the content of the boxes to the recipient. For example, LookFantastic and GLOSSYBOX beauty boxes are filled with the same products for every single subscriber — whereas a Birchbox is curated each month especially for you, based off your skin tone, hair colour, and product preferences. This kind of tailored service feels a little more premium — however, it might not be the right pick if you're buying for somebody else.
Don't forget to work out what the total monthly cost will be before you sign up to any service that delivers on a more regular basis. This is particularly relevant if you're subscribing to a service like Gousto or Mindful Chef, as the deliveries will likely be on a weekly or bi-weekly basis — so the bill will quickly add up if you're not careful.
Equally, for more traditional subscription boxes containing products, double check how many products you'll be receiving in each box — and make sure you know whether they'll be full-size or mini versions. And are there any service fees or delivery charges to consider? Hidden fees like these can be the difference between whether a box is good value or not.
Finally, the reviews are a good place to go if you want to find out what any existing subscribers think. If they aren't readily available on the website, head to the brand's Instagram page and look through the comments — or search on TikTok for more in-depth reviews and unboxings.
What is the most popular subscription service?
When we take into account all the different types of streaming services available in the UK, there's one very clear winner; Netflix. According to Finder's research, over 17 million UK households were subscribed as of December 2024 — with Amazon Prime coming in at second place. with 13.3 million.
As for subscription boxes, food related delivery boxes reign supreme — with reportedly over half of the people subscribed to a product delivery service opting for something related to food, like Gousto or HelloFresh. Beauty was the next most popular category, with Birchbox and GLOSSYBOX appearing to be popular picks.
But with more brands hopping on the subscription box hype every single month, there are also plenty of newer services that seem to be quickly growing in popularity. A quick look at YouGov's findings for 2025 so far reveals that more UK shoppers are talking about subscription boxes from Letterbox Gifts and London Sock Company. And — most surprisingly — interest is definitely growing in pet food subscription services, like Tails and Butternut Box.
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