Jaden Smith

34 new fashion campaigns we can't stop staring at

17 May 2016

Image may contain Clothing Apparel Arizona Muse Human Person Evening Dress Fashion Gown Robe and Sleeve

It might feel dark and grey outside, but in fashion terms spring/summer 2016 is in full swing.

Pictures of the industry's latest fashion campaigns are flooding our inboxes, and they're so beautiful we had to share our favourites.

From Kate Moss as photographed by Daria Werbowy to Jaden Smith starring role in Louis Vuitton's new womenswear ad, step into summer with 2016's most capitivating fashion pictures so far:

Matthew Williams x The Outnet
Just how much does Matthew Williamson's new campaign make you want to be on holiday? The images celebrate his collaboration with The Outnet - a collection of 14 ready-to-wear pieces and 12 swimwear styles - which launches on 25 May.
Matthew Williams x The Outnet
Shot in Ibiza, the campaign stars Williamson's friend, Arizona Muse.
Louis Vuitton
Lea Seydoux adds Louis Vuitton to her campaign CV (she's previously worked for Miu Miu), in imagery taken by Patrick Demarchelier.
Louis Vuitton
The colourful photos were shot in Mexico.

Replay
Nothing makes us want to hit the gym more than Alessandra Ambrosio's looking sprightly in her Hyperfree Replay jeans, which are designed to improve workout performance.
Chanel
Kristen Stewart is at her most sultry in Chanel's Paris in Rome Métiers d'Art collection, where she adopts a steamy Italian bombshell persona in lace tights.
Chanel
This is Stewart's fifth campaign for Chanel, but it doesn't sound as if the brand's allure is wearing thin. “Karl never turns me into something I'm not," she told WWD. "But like all good directors, he is capable of bringing qualities out of people that are sometimes not as obvious to them.”
Ugg
Rosie Huntington-Whiteley is named Ugg'sa first-ever global women’s brand ambassador, fronting its new spring/summer 2016 campaign.

Ugg
Apparently, Rosie is a long-term fan of the brand and used to religiously wear a pair of Uggs to her early model castings.
Saint Laurent
Cara Delevingne wears one of Saint Laurent's autumn/winter 2016 hero pieces in its new campaign - the statement shaggy coat.
Saint Laurent
Delevingne smoulders in the Saint Laurent La Collection De Paris, shot by Hedi Slimane in Paris.
Jimmy Choo
Chloe Sevigny stars in a Jimmy Choo style diary, looking every inch as cool as she did when she first became famous in the 90s.

Jimmy Choo
The actress was photographed for the diary in Florida Keys while filming the second season of her Netflix drama, Bloodline.
Jimmy Choo
"Chloë reflects the edgier more daring side of the Jimmy Choo woman," said Jimmy Choo creative director Sandra Choi. "I love the fact that she’s a bit unexpected and has such a unique and creative aesthetic making our collection work with her style. The shoot embodies the spirit of the spring/summer collection, laid back glamour against a sultry, sun bleached backdrop of palm shadows and pastel shades. You can almost feel the sun on your skin.”
HEDI SLIMANE/SAINT LAURENT
Saint Laurent
Jane Birkin fronts Saint Laurent's latest Music Project campaign.
HEDI SLIMANE/SAINT LAURENT
Saint Laurent
The images were shot by Hedi Slimane himself in Paris and sees the singer and actress wearing a Le Smoking tux.

Missguided
Pamela Anderson revives her famed Baywatch red swimsuit for Missguided's new campaign.
Missguided
Photographer Arvida Bryström shows Anderson as a 90s sex bomb.
Coast
Alessandra Ambrosio stars in Coast's new Icons campaign.
Chanel
Chanel
Cara Delevingne has made it clear that her focus is acting, rather than modelling, but she still helped her pal, Karl Lagerfeld, out by fronting the new Chanel eyewear campaign.

Chanel
Chanel
Delevingne works an urban vibe in the images wearing a tweed baseball cap and oversized sunglasses.
Mango
Karlie Kloss fronts Mango's New Metallics collection, imbuing the grungy glamour of the 90s.
Puma
Puma
Kylie Jenner debuts her first ever sneaker collection with Puma - a lightweight trainer called Forever Fierce.
Uniqlo
Critically acclaimed rapper Skepta is cast in Uniqlo's new campaign entitled This Way to Utopia which celebrates London's vibrant culture scene.

Uniqlo
The campaigns stars six cultural influencers, also including Cate Underwood, the photographer-turned-model-turned-DJ.
Uniqlo
Transgender model, DJ and cultural activist, Munroe Bergdorf, was also chosen for the campaign. Uniqlo’s Fast Retailing President of Global Creative, John Jay said: “London is one of the most diverse cities in the world and a true creative and cultural utopia. At Uniqlo we believe ‘utopia’ is more than just a place, it means for self-expression, through design, creativity and cultural diversity. We wish to celebrate being a part of London and believe that our campaign ambassadors showcase this in the best way possible.”
Lindex
Sienna Miller stars in high street brand Lindex's new campaign.
Lindex
"There is a lighthearted quality to the brand and I think it’s a real celebration of femininity; it’s luscious without being too serious," said Miller of Lindex.

Giorgio Armani
Giorgio Armani enlists four of the original supers to star in his new campaign - Nadja Auermann, Yasmin Le Bon, Stella Tennant and Eva Herzigova - shot by Peter Lindbergh. The advert showcases the brand's 'New Normal' collection, timeless, yet sophisticated pieces.
Christopher Kane
British fashion wunderkind Christopher Kane debuts his first ever campaign, shot by Harley Weir and starring Alice Buckingham. The launch is indicative of the growth of Kane's brand.
French Connection
Remember the FCUK T-shirts of the 90s? Well the slogan is back with a new look. French actress and model Angie Sherbourne is one of several rising stars chosen to front the brand's new campaign.
French Connection
Inspired by 90s grunge, the campaign also stars New York-based artist Conie Vallese. The original FCUK T-shirts will be re-introduced from February.

Georgia May Jagger fronts Pepe Jeans' SS16 campaign, which is inspired by the spirit of Notting Hill Carnival. Entitled Get It On, the images aim to celebrate the area´s musical subcultures and eclectic mix of cultures.
Model Simon Nessman admires Jagger. We don't blame him.
Ella Woodward of Deliciously Ella is the first to kickstart Amanda Wakeley's Wakeley Women series.
The images were shot in London by Emma Tempest.

Marc Jacobs
Marc Jacobs casts Ru Paul contestant Dan Donigan, a.k.a. Milk, in his SS16 campaign. Donigan appeared in season 6 of RuPaul's Drag Race, making it through six episodes before being eliminated.
McQ
McQ shot a host of London's bright young things in London’s Spitalfields and live at a McQ x WARP night in Electrowerkz. The images were photographed by the legendary Nan Goldin, who captured her subjects' youthful rebelliousness.
McQ
The photographs imbue Goldin's signature style, intimate, raw and honest.
Karen Millen
Caroline de Maigret brings a little Parisian chic to the Karen Millen SS16 campaign, adding a nonchalance air to the brand.

Agent Provocateur
Julia Restoin Roitfeld is that you? The daughter of Carine Roitfeld, the former editor-in-chief of French Vogue, donned a blonde wig to model the Charlotte Olympia and Agent Provocateur capsule collection.
What an incredible pairing; Charlotte Olympia (the shoe brand behind the infamous kitty face pumps) and luxury lingerie brand Agent Provocateur! What's more, the collections marks Charlotte's first foray in to designing lingerie.
The collection includes glamorous lingerie and shoes - inspired by the "bygone era of old Hollywood glamour".
Tommy Hilfiger
We want Behati Prinsloo's job. Hanging out with some seriously genetically gifted male models on a Caribbean island for a Tommy Hilfiger campaign looks like a pretty good gig from where we're standing.
Mango
Kendall Jenner fronts Mango's new campaign, representing the brand's new tribal spirit team.
Calvin Klein
Mother and daughter Lisa Bonet and Zoe Kravitz unite for Calvin Klein's new jewellery and watches campaign.

Triangl
Hailey Baldwin fronts Triangl swimwear's new campaign, in the Maldives by photographer Darren McDonald.
The collection comes in colourful neoprene variations - it's giving us serious holiday envy.
Bruce Weber/Louis Vuitton
Louis Vuitton
Jaden Smith is enlisted to front Louis Vuitton SS16's new womenswear campaign, wearing a skirt we're rather obsessed with.
Balmain
Balmain has upped the SS16 campaign ante by casting three of the original supers - Cindy Crawford, Claudia Schiffer and Naomi Campbell - in smokingly hot images shot by Steven Klein.

Balmain
Schiffer, Campbell and Crawford look undeniably sexy in Balmain's imagery, but where's Christy Turlington?
Equipment
Daria Werbowy, one of our ultimate girl crushes, shot Kate Moss for Equipment's new campaign and the results are pretty amazing. Without styling, hair or makeup, the images were photographed in Mustique,
Equipment
Moss lays low in the grass, as Werbowy finds herself nude against a tree.
Celine
Chic, understated and thoroughly modern, Celine's new campaign sparks desire once again. Invest in a slip dress now.

Celine
We were in love with Celine's new necklines anyway, but the vibrant blue background just makes them even more desirable.
Chloe
Shot in Buenos Aires, Chloe's new campaign has us pining for warmer months.
Chloe
Bring on the summer, when we can finally step into one of Chloe's technicolour ombré silk dresses.
Miu Miu
Miu Miu is known for enlisting rising stars in new campaigns, often predicting the success of new names (preview alumni have included Elizabeth Olsen and Lupita Nyong'o). This year's roster include Millie Brady, who this stars in Pride and Prejudice and Zombies and Knights of the Roundtable: King Arthur.

Miu Miu
Italian actress Matilda Lutz also stars in Miu Miu's campaign, soon to be seen in the latest installment of The Ring.
Marc Jacobs
This season's Marc Jacobs campaign stars transgender director Lana Wachowski, shot by David Sims and styled by Katie Grand.
Givenchy
Givenchy's latest adverts are a love letter to New York, and a tribute to the label's attributes - love, gang and family. The house's Shark Lock bag features eight times in one picture - in case you didn't notice.
Juergen Teller
Lightning, the character and protagonist of role-playing video game Final Fantasy XIII is revealed as the new face of Louis Vuitton.

Juergen Teller
Nicolas Ghesquière described the video game character as “the perfect avatar for a global, heroic woman and for a world where social networks and communications are now seamlessly woven into our life.”