Adanola x Kendall Jenner has landed and the internet is going wild
Adanola has collaborated with Kendall Jenner. We repeat: influencer-adored activewear label Adanola – the one that was founded in Manchester circa 2015 and went viral for their slogan-adorned sweatshirts – has joined forces with the one and only Kendall Jenner. Just weeks after she debuted that killer jaw-length brunette bob in contrast to the previous golden blonde style she rocked.
The result? A considered edit of activewear staples, classic sweats and elevated separates that spotlights Jenner's top picks from Adanola’s latest collection. Styled by Carlos Nazario and shot by Sean Thomas in Los Angeles, it's everything our January wardrobes need.
If you've done as little as opened your Instagram app over the course of the past, let's say… three years, you'll have spotted Adanola. You might not realise it, but Adanola has been there. Not-so-quietly turning our lockdown-induced obsession with loungewear into something totally mainstay.
Adanola is now the prime contender on the activewear scene for cool and minimalist pieces that bridge the gap between working out and lounging about. Need motivation to get back into the gym? Head to that yoga class? Join Pilates? Adanola has got you.
The crux of Adanola's success is simple. Every. Single. Item on site matches the next. A capsule athleisure wardrobe, if you will – where each piece pairs perfectly every other (as well as the majority of your pre-existing wardrobe.) And that's what we champion. The average woman will wear just 20% of her wardrobe 80% of the time, but Adanola's tonal collections push us in the sartorial direction of a wardrobe filled entirely with clothes we'll actually wear. And none that we don't.
Kendall's collection follows that exact rule, where pieces follow a core palette of navy blue, burgundy, white and grey – and new launches make an appearance alongside some of Adanola's core products. Case in point: the Ultimate Leggings in Navy, which have sold over a million units since they launched back in 2020, and the wear-everyday white crew socks.
(If you're wondering whether they're worth investing in, take it from an Adanola obsessive: they are. The leggings have a seamless edging to ensure they never dig in, a flattering fit, and are cut in a buttery-soft fabric, while the socks are the thickest, comfiest that have ever graced my feet. I don't wear anything else).
As for the new launches? The Ultimate Strappy Sports Bra, Short Sleeve Top, and Seam Detail Zip Pocket Leggings have all been released in a new, vibrant cobalt blue colour-way which Kendall looks totally fab in. Said colour-way has also been used on the Motion Oversized Sweatshirt, which you're pretty much guaranteed to want to live in.
“I had so much fun shooting the new Adanola campaign," Kendall Jenner said of the collection. "Collaborating with such a talented team of creatives was inspiring, and the comfort and quality of the new collection made the experience truly exceptional.”
“Kendall represents the modern Adanola woman — effortlessly stylish, adaptable, and always on the go,” adds Hyrum Cook, founder of Adanola. “We’re thrilled to have her bring our vision for this
collection to life, as she perfectly embodies the blend of form and function we strive for in every
piece.”
Available exclusively on Adanola.com from 7pm GMT on 8th January, the collection is available in sizes XXS to XXXL, with prices ranging from £32.99 to £79.99.
Scroll for our full edit of the best Adanola X Kendall Jenner pieces to add to your wardrobe immediately.
