Sofia Richie is the new face of PrettyLittleThing and the 18-year-old model (and ex of Justin Bieber) looks like we've never seen her before in the campaign...
The campaign, which sees Sofia model pose in a convertible car and a bright city light setting, features the new party season collection: an assortment of sequin dresses, metallic knits, velvet pieces and high-shine satins.
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PrettyLittleThing.com's CEO, Umar Kamani said of Sofia's casting: "Sofia is at an incredible stage of her career which aligns perfectly with PrettyLittleThing. Our brand is experiencing huge international exposure, much like Sofia.
"I am delighted to have her fronting this campaign for us created for the ultimate party girl."
The PrettyLittleThing starring Sofia Richie collection launches online Monday 31 October.
