Try having a conversation about the Succession outfits without using the words “quiet luxury.” Impossible. While minimalist, logoless style is nothing new — in fact, one could argue it's one of the oldest aesthetics we still wear today — the success of the HBO show seems to have created, or at least amplified, this so-called trend.
But for the unfamiliar, a GLAMOUR explainer on quiet luxury style breaks it down as such: “The idea is just as simple it sounds: looking like a very rich person by dressing subtly, simply, and in a way that exudes luxury without the obvious markers, such as excessive logos, obvious name brands, or trending shapes and styles that everyone else is wearing. Instead, quiet luxury leans into classic, tailored silhouettes typically in neutral shades like black, white, beige, grey, and navy.”
You can look expensive without looking expensive, apparently.
For a visual reference, one only needs to look to the literal billionaires on Succession. Shiv Roy and Naomi Pierce may have bank accounts that would make your eyes water, but they skip the trends in favour of the kind of tailored, utilitarian items that we're often told would make great “investment pieces.” Even the characters more on the periphery, like Logan Roy's assistant/lover Kerry, embody this stealth-wealth mindset.
Fortunately, you don't need to have GoJo-acquisition-levels of money to participate in the quiet-luxury trend. We even shopped out several Succession outfits for you as proof. The key: buy from accessible brands that do understated basics well and consider visiting your local tailor to give those pieces that custom-made look.
Sleek Neutrals
If there's one Succession outfit to put on your stealth-wealth mood board, make it this. Shiv Roy (Sarah Snook) isn't wearing any immediately discernible designers and yet she looks undeniably rich as hell. The secret? Sticking to one monotone — bonus points if it’s neutral — colour palette while keeping the accessories minimal and timeless.
The Structured Dress
.jpg)
Season four of Succession sees Willa Roy née Ferreyra (Justine Lupe) accepting, however hesitantly, her new role as a wannabe politician's wife. In doing so, she leaves her more boho tendencies from past seasons behind in favour of Jackie Kennedy–esque looks. See: this simple, structured Sandro dress that gives only a hint of personality via the scalloped sleeves.
“Casual” Fridays
Even when Shiv goes off duty — or whatever that means for her — she still looks polished. Here she pairs a beige turtleneck with dark-wash jeans and a leather jacket to discuss a billion-dollar deal. On paper, that may sound like the snooziest outfit of all time. But as you can see, it's all in the fit.
Statement Buttons
In the world of Succession, Naomi Pierce (Annabelle Dexter-Jones) is something of a rebel by daring to wear pieces that — gasp — might show a little bit of her personality or at least an awareness of current trends. Even so, it doesn't get more classic than an all-black outfit for a night out. And the gold buttons on Naomi's strapless top signal “I fly private” without being overtly flashy.
Classic Patterns
.jpg)
Recognisable suit patterns and silhouettes are yet another easy way to look boardroom-ready regardless of your financial status. Shop for dresses or blazers in herringbone, pinstripe, or — as Shiv wears here — glen check.
The Perfect Coat
Rava Roy (Natalie Gold) gets it: All you really need is a perfectly tailored camel coat to look like a woman with a staggeringly large divorce settlement. She gets bonus points here for pairing hers with subtly flared pants and a blowout.
Black Tie — Literally
.jpg)
For any formal events — weddings, galas, Succession-finale watch parties — take the black-tie dress code literally and opt for an understated black dress in a silhouette that best shows off your body. Shiv doesn't need to pair any jewels or designer bags with this halter gown because that high-leg slit is doing all the talking.
The Coastal Grandmother
_14162.jpg)
This scene of Rhea Jarrell (Holly Hunter) and Nan Pierce (Cherry Jones) is where the coastal grandmother aesthetic meets quiet luxury. Soft cream cardigans, a light hint of blush — it's giving Martha Stewart before all the thirst-trap photos.
Corporate Minimalism
Whenever we see Kerry (Zoe Winters) onscreen, she's dressed in the kind of corporate boss girl attire you might write off at first as boring. Look closer. While she's always dressed appropriately for the board room or Logan's PJ, she still elevates each outfit by including at least one interesting element that doesn't overpower the whole look. Like, for example, adding a sleek and minimal necklace underneath a silk blouse with a unique cutout.
A Well-Tailored Trouser
_13718.jpg)
If Shiv has a stealth-wealth uniform, it's this: turtleneck, a tailored trouser, and understated gold jewellery. Lucky for us, that's also the easiest to re-create.
This article originally appeared on GLAMOUR's US site.
