Selena Gomez is not about to sleep on spring-summer makeup. The beauty captain just dropped the details of her latest launch, the Rare Beauty Soft Pinch Luminous Powder Blush, and it's honestly too gooooooood. Ahead of its release into Space NK on 4th April, GLAMOUR grabbed some time with Selena to get all the details on the blusher itself, the inspo behind it, how she likes to wear it and her ‘spring beauty era’.
Getting a kickstart on the trends, the new drop leans into the glossy glazed blush aesthetic that's set to dominate spring-summer 2024. Essentially a highlighter and blush hybrid, the Soft Pinch Luminous Powder Blush takes the best of two of Selena's favourite products and combines them into one superhero formula.
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“I love the pigment I get from our liquid blushes, but I also love the glowy look our highlighters give, so it really inspired me to bring the beautiful pigment of liquid blush to a luminous powder. It has both the pigment that Soft Pinch Liquid Blush is known for and the glassy sheen of the Positive Light Silky Touch Highlighter. I’m obsessed with it,” Selena proudly tells GLAMOUR.
The new recruit comes in six shades: Cheer (a light warm pink), Hope (a nude mauve), Happy (a cool pink), Joy (a muted peach), Truth (a mauve maroon) and Love (a terracotta) and swept across cheeks it radiates a glow from within.
I tried the shade Happy, which gives a pretty pink pinched glow and blends effortlessly for delicately sheeny cheeks. You can sheer it out for a subtle flush or build it up into a beautiful statement. But, Selena points out, you can get extra creative when it comes to building a statement cheek look. “I love layering my luminous powder blush on top of my liquid blush. One of my favourite combinations is the powder blush in Cheer over the liquid blush in Hope,” she tells us.
Application-wise, you can definitely experiment, but Selena did share one game-changer hack she picked up from her glam squad. “My makeup artist taught me to apply blush higher up on the cheekbone for a more lifted look – it’s one of my favourite tips,” she spills.
Moving toward sunnier days, Selena says she'll be paring things back when it comes to her spring beauty look. “I’m having fun with colour and natural glow,” she says. “On days when I’m not filming, I’ll put on Positive Light Tinted Moisturizer, Perfect Strokes Mascara and Soft Pinch Luminous Powder Blush and it feels like a full look for spring.”
When asked about the journey she's been on with Rare and with her relationship to beauty in general, Selena admits she's “stopped trying to hide imperfections or look like everyone else.” It's been a process, to feel comfortable with so many eyes watching, she previously shared, but "now I have fun with my makeup – I try new things depending on my mood or where I’m going, and I don’t take myself too seriously,” she muses.
Selena has worked hard to weave this approach throughout the whole brand, from the messaging to the shade names. “I’m grateful to have a platform where I can talk about the things that are really important to me. Rare Impact, our social impact initiative focused on reducing the stigma around mental health, is part of everything we do at Rare Beauty and I hope we’re changing the conversation around mental health and beauty through our conversations. I hope seeing the name of your blush or lipstick can remind you to be kind to yourself, too,” she says.
So, another mood (and cheek) boosting smash hit from Selena Gomez to add to our makeup bag. Roll on payday.
For more from GLAMOUR's Senior Beauty Editor, Elle Turner, follow her on Instagram @elleturneruk
