We've oohed and aahed over Monty the Penguin, we've loved the Sainsbury's trench-inspired Christmas advert, and Romeo Beckham is adorable for Burberry, BUT now we think Mulberry wins in the battle of the best festive film.
The short film is called #WinChristmas and was made by ad agency Adam & Eve/DDB, who, by the way, were also the geniuses behind the heart-warming John Lewis' Monty Christmas ad.
The short video (let's face it, some are way too long these days) shows the competitive side of present-giving. We're all guilty of it - trying to get one-up over your gift-giving mate, and now Mulberry has hit the nail on the head.
So forget a hand-painted portrait, or a waving puppy, or a unicorn, Grandma #WinsChristmas with her gift of a Mulberry Bayswater bag.
A Mulberry spokesperson said: "Finding the perfect Christmas gift for the ones you love is always a difficult task. We wanted to find a light-hearted way of reminding people that you can never go far wrong with Mulberry."
Shop Mulberry gifts, here.
