With Insta-famous brands dominating our social media feeds and celebrities, influencers and makeup artists turning their hand to makeup and skincare collections, the beauty industry is booming RN.
This year alone we've seen Millie Bobby Brown launch her own collection, Florence By Mills, in Boots, Rihanna drop even more Fenty collections, Glossier create cult products galore and Jessica Alba launch Honest Beauty in the UK. So how is the future shaping up for our makeup bags?
The experts at Cosmetify have looked into trends data, looking at both brands and products, to reveal those which have risen in popularity throughout 2019 and those which are bound to break the beauty stratosphere in 2020.
For each brand and product, the team analysed the change in Google Trends data from the past twelve months, compared to the previous twelve months, to see how search interest has changed. Here are the brands soaring in popularity right now...
Here's what you need to know about the top 5...
Florence By Mills
Instagram content
Millie Bobby Brown is taking the world by storm with her new beauty and skincare line. Full to the brim with good-for-you ingredients, infused with vitamins, antioxidants and botanicals, this range of beauty products have been born to change your beauty routine for the better - making it simpler, cleaner and… more fun.
Rude Cosmetics
Instagram content
This US brand makeup aims to offer cutting edge and high-quality products without the expensive price-tag. Its increase in popularity over the last year has proven that affordability is crucial, alongside their obvious flair for creativity and attention to detail. They are also proud to be a cruelty-free brand.
Foreo
Instagram content
Skincare is becoming an increasingly important part of our beauty routines, and so it should be. FOREO has combined the need for health and beauty with our love for evolving technology to provide you with the ultimate future feel-good routine. From toothbrushes to their innovative smart masks, they claim to be the future of skincare and beauty.
Bondi Boost
Instagram content
This Australian hair growth shampoo truly gives your roots the boost they may need. Through its organic ingredients formulated by a team of industry experts, they are dedicated to your biology for stronger and thicker hair, resulting in a more confident and happier you. They are also vegan-friendly.
Bliss
Instagram content
These guys believe that happiness leads to outward beauty. They are all about allowing you to take a minute, press pause and feel that rewarding boost, which we're seriously here for. All their products are PETA-certified, cruelty-free and blissfully free from all the bad stuff you don't want on your skin. Put your best face forward…
