The Missoma advent calendars are en-route, people. We repeat; the return of Missoma's sell-out, celeb-adored and forever-popular jewellery advent calendars (yes, there are three) has been announced – and they're set to fly off the virtual shelves.
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Last year, the Missoma advent calendar was the most-purchased alternative advent calendar of its kind among GLAMOUR readers. So, when the Notting Hill-based demi-fine jewellery brand reached out to offer us the chance to share news of their 2025 drop with our readers, we jumped at the chance. Naturally.
Missoma was founded back in 2008 by Marisa Hordern, and has since earned itself an army of celebrity fans – from Kate Middleton and Kendall Jenner to Gigi Hadid and Emma Watson. Sienna Miller wore Missoma's Mixed Metal Pebble Earrings out in London this April, while Lucy Williams launched her new, highly-anticipated collection Full Circle this month following ten years of successful collections and 50,000 pieces sold.
Looking back further, the brand's Ripple Oversized Stud Earrings racked up a 2,000-person waitlist after being spotted on the lobes of Simone Ashley and Bella Hadid last year, while the brand's Ridge Heart Charm Necklace was worn by Margot Robbie in the Barbie movie and garnered a 4,000-person-strong (!) waiting list of customers eager to purchase as a result. You get it. Missoma is popular.
With credentials that are strong, it's no surprise that jewellery fans jump at the chance to invest in over hundreds of pounds worth of Missoma jewellery – with discounts of up to 47% – each December. Which brings me back to the 2025 Missoma jewellery advent calendar. Or calendars, should I say.
This September, GLAMOUR can reveal that Missoma is set to launch a gold advent calendar, a silver advent calendar, and a solid gold advent calendar – each containing between five and 11 pieces of bestselling jewellery plus gift cards to spend in-store or online. The worth of each of the calendars is much higher than last year, meaning better value for money, and the number of limited-edition inclusions in all three calendars has increased, too. Here's everything else you need to know.
Missoma advent calendars 2025 at a glance:
| Number of calendars: | Three: gold, silver and solid gold. |
| Release date: | All launching September 14 on Missoma.com. |
| Prices: | The gold advent calendar is priced at £495, the silver advent calendar is £465 and the solid gold advent calendar in £1,395. |
| Number of days: | 12 days in each the gold and silver calendars - that's 11 pieces of jewellery plus a £50 gift card in each. |
Pros:
- The worth price of the silver jewellery advent calendar is £100 greater than last year.
- The worth price of the gold calendar is over £100 greater than last year.
- The solid gold jewellery advent calendar contains five pieces of limited-edition jewellery which you can't buy anywhere else.
- There is a £50 gift card in both the silver and gold calendars, and a £150 voucher in the solid gold calendar, enabling you to put money towards a piece of your choice.
Cons:
- While the solid gold calendar comes housed in a reusable jewellery box, we preferred the design of the silver and gold advent calendars last year. They felt a little more luxe, arriving as chest-style gift boxes with mirrors inside as opposed to this years' more traditional advent boxes.
Why you can trust my review:
I've been testing jewellery advent calendars for the past five years, attending press days and speaking to jewellery experts – so I know more about jewellery advent calendars than your average fashion fan. From as early as August, the best releases – Missoma advent calendar included – land on the fashion desk, and I work with the team to open them, review them and assess their contents. You can trust that I wouldn't be writing an entire story on the Missoma advent calendars if I didn't think they were worth your money.
What's inside the Missoma gold advent calendar?
The Missoma gold jewellery advent calendar features 11 pieces of jewellery this year, worth a total of £928. That's a saving of £433 (!), or 47% – and a worth total of more than £100 greater than last year.
Inside, I love that there are three exclusive limited-edition styles: the Tennis Beaded Stone Chain Bracelet, Opalite Pendant Cord Necklace and Tennis Beaded Mini Hoops – but alongside this, there are many bestsellers you've probably had your eyes on for ages, too. Think: the Molten Ear Cuff, Classic Stone Studs, Claw Huggies, Lucy Williams Malachite Choker, Magma Gemstone Charm Bracelet, Harris Reed In Good Hands Pearl Bracelet, and the Double Chain Bracelet. Oh, and did we mention that each calendar comes with a £50 gift card to spend on whatever you’d like? So. Good.
What's inside the Missoma silver advent calendar?
There are few brands who do silver jewellery as well as Missoma. I've always been a gold jewellery girl through-and-through – but as I start to experiment with mixed metal styling (I love when my colleagues layer their gold necklaces with a dainty silver chain), Missoma is the brand I am looking to.
Whether you're experimenting like me, or you're already a cool-toned lover, the silver calendar includes £822 worth of silver jewellery (this is £100 more than last year and serves a saving of £357 or 43% against retail prices). Inside, there are six exclusive limited edition styles: the Lucy Williams Black Onyx Choker, Black Onyx Pendant Cord Necklace, Tennis Beaded Mini Hoops, Tennis Beaded Stone Chain Bracelet and the Classic Stone Studs. Plus, as is the case with the gold calendar, you'll find a £50 gift card and the bestselling Molten Ear Cuff, Claw Huggies, Magma Gemstone Charm Bracelet, Harris Reed In Good Hands Pearl Bracelet and Double Chain Bracelet inside.
What's inside the Missoma solid gold advent calendar?
If you're after something a little more luxury, Missoma are bringing back their solid gold jewellery advent calendar this year – which is worth a staggering £1,853 (a £458 or 25% saving against the total retail price of all of its contents). The calendar contains five all-new exclusive, limited-edition peices which you won't be able to find anywhere else, plus a £150 gift card to put towards a piece of solid gold jewellery of your choice. All of that comes in a luxurious steel blue velvet jewellery box (worth £125) for you to store all your new jewellery in.
Shop more of GLAMOUR's favourite Missoma jewellery:
Can't wait for the Missoma advent calendars to drop? Here, we've selected a handful of our favourite Missoma styles for you to shop while you wait.
It racked up a 4,000 person waitlist earlier this year, and now, you can get it for less.
After more advent calendar content? Shop the best beauty advent calendars, chocolate advent calendars, alternative advent calendars, the Sephora advent calendar, Cult Beauty advent calendar and LookFantastic advent calendar.
For more from Glamour UK's Senior Commerce Editor Sophie Cockett, follow her on Instagram @sophiecockettx.
