Fast food giants, McDonald's have officially hotfooted into the fashion industry - yes, really - with its Big Mac Collection, launched in Sweden this week.
Because if a burger-printed onesie doesn't scream 'style', what does, eh?
In fact, profits from the lifestyle line - think sweaters, raincoats and cosy comforters - will benefit Ronald McDonald House Charities, so it's all for a good cause. The line debuted at a catwalk show in Stockholm last night, attended by the likes of Jessie J, as part of the company's "imlovinit 24" marketing campaign; a campaign that involved 24 McDonald's-themed stunts in 24 cities over 24 hours.
And they didn't forget pets! The collection also features a range for burger-loving pooches.
For now, only Sweden will get to say 'I'm wearing it', as the Big Mac Shop doesn't ship to us Brits just yet. But we can hope…
