Have you seen Maria Hidrissi in H&M's new ad campaign video yet? Maria is one of many characters in the fashion brand's short film and can be seen standing in a doorway wearing round sunglasses, wide-legged trousers, a dusty pink coat, and a check hijab. Her face says it all really - she knows she looks mega fierce.
As a result of the campaign picture, Maria Hidrissi is getting a lot of love on social media - and so is H&M for that matter.
One Facebook fan wrote: "AWESOME! Thanks H&M. There are a lot of Muslim women that LOVE shopping at H&M and now we'll love you even more!" Another wrote, "Well done H&M". And we lost count of how many clapping emojis we saw.
We've found Maria's Instagram account, and what an absolute babe!
Her #CarSelfies are gorge...
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Her red lip game is strong, too!
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Blogger MuslimGirl took to her blog, and wrote: "Maria Hidrissi didn't just model for an ad campaign, she awakened the people. In a simple and quiet way she made others look at a Muslim woman without fear or contempt but with a healthy curiosity. Maria opened a conversation that has always been strained."
Watch the Close The Loop video featuring Maria here...


