Georgia May Jagger

Rita, Kate & Georgia celebrate Rimmel’s 180th birthday in style

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Kate Moss, Georgia May Jagger and Rita Ora made a stunning trio of Brits at Rimmel's star-studded 180th birthday bash in Covent Garden last night.

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The three current faces of the brand were at London's Film Museum to celebrate the brand's heritage with a 'through the ages' catwalk show and a performance from newest Rimmel girl Rita.

While Kate and Georgia opted for vintage-inspired black and silver party pieces, Rita took to the stage in a tartan ensemble, performing three songs (including a slowed-down cover of Outkast's Hey Ya!), and talking about her new collection.

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"It's kind of inspired by Andy Warhol, it's quite pop art," she said. "I just wanted to make it all really bright, but the guys [at Rimmel] persuaded me to balance the bright out as well."

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She also admitted that she'd been so excited about becoming a Rimmel girl that she'd been practicing the brand's most famous tag-line in the mirror. She treated the audience to a sneak peek, looking back over her shoulder to utter "get the London look".

And while the 'London look' has changed a bit over the last 180 years; Rimmel are still making the best mascaras in the business, and they sure know how to throw a great party.

Happy Birthday Rimmel!