By mid-summer our mailboxes are full of ad campaigns, starring next season's brightest faces (ahem, Cara) in moody, directional and sometimes head-scratching promotions for the new collections (see the evidence below). But Karen Walker's second summer eyewear is 'Aww'-inducing for a different reason...
It's actually the cutest shoot we've seen in months - since that Harvey Nics campaign with the pups in spring - and reason enough to shop.
Who better to follow up Walker's first summer campaign, which featured models between the ages of 65 to 92, than Alice-Rose, Claudia, Tyler and Elise, aged between three and five years old.
"Kids and mature women are worlds apart in age but this group share a thread of optimism and happiness that excites us." Walker said.
Nursery kids are this season's stars, photographed by Derek Henderson who captured the group's "boundless curiousity" all in the name of eyewear.
Wonder which designer's going to tackle primary school?
