Karen Millen is getting major brownie points from us - to show off its summer atelier collection, the fashion brand has enlisted super cool filmmaker and animator Gemma Yin Taylor to create an exciting new video.
The stars of the new campaign aren't well-known faces either, which isn't a bad thing. Karen Millen decided to try something different and looked for talent in a completely new way this time around.
Working with Feels - a fashion/street style/music app - they've brought real girls and emerging talent into the forefront.
With tonnes of influential followers, Feels has a reach of nearly 110 million worldwide, so it seemed like the perfect place to find the brand's future campaign stars.
Gemma Metheringham, the CCO of Karen Millen, said: "We felt this was a great opportunity to bring women who love the brand into the brand and be part of our creative experience."
With over 50 entries, six girls were auditioned and then Karen Millen asked their social media followers to choose their final three. Brutal, but it worked!
Meet Jourdan, Storm and Laurel...
