Yesterday, Kanye West interrupted the New York Fashion Week schedule to bring another relentlessly confusing catwalk event.
The presentation, held at Madison Square Garden, was attended by the full Kardashian clan - who he dressed with the help of Balmain's Olivier Rousteing. From the clothes to Kanye's on stage chat, it was a surreal affair.
Let us talk you through what happened:
Expect to see Kim Kardashian in one of these sexy one-pieces next season. Nice.
Remember Dior's autumn/winter 2015-16 sock boots? Well, Kanye loved them so much he's made his own identical version.
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He told the audience that he would like to helm Hermes "for a few years", despite the fact that role is currently occupied by ex-Celine designer Nadege Vanhee-Cybulaki.
"It would be a dream of mine. Oh, that's a bad idea? I just wanna bring as much beauty to the world as possible." Right.
Kimmy K loves to debut a new do at a catwalk show - you'll recall the time she dyed her hair platinum in Paris a few seasons back. Yesterday, she employed the same attention-grabbing tactic - although we're still unsure as to whether it's a wig or not. She accessorised with a lot of white fur in a look that looked like Narnia gone wrong.
She accessorised with a pair of vans, a Yeezy hoodie decorated with some form of tulle and a bored looking expression.
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Among the more unlikely ways to pay tribute to a deceased relative, Kanye unveiled a video game that focuses on his late mum riding on the back of a white horse before growing wings and flying through the sky. His mother died in 2007, aged 58, after plastic surgery complications.
In scenes that sound more like a rugby match than a catwalk show, apparently the crowds started chanting Naomi Campbell's name as she walked on stage, to the point where the supermodel herself even cracked a smile.
What's weirder is that the entire Kardashian clan adhered to them. Highlights included no smiling, no sharp moves and no singing (unless instructed).
