Last night, when Jessie J rocked up on the red carpet at 2014 BRIT Awards, we couldn't help but stare at her lilacy blue lipstick. Very daring, JJ.
It looked really familiar to us - and we couldn't quite place where we'd seen it before - and then (lightbulb moment!) we realised: only Joey Tribbiani's Ichiban advert.
Amazing, we knew the look would catch on. But did it work? We're not convinced…
Jessie J must have received some backlash about the lippy because she tweeted:
"The lip didn't work. Get over it. I have. Onto the next look!"
She's a feisty one, that one.
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