The H&M Studio S/S 2023 collection has FINALLY launched and it's all about dialling up the drama this year, so naturally, I. am. obsessed. Comprised of 39 pieces - a mixture of extrovert eveningwear and off-duty favourites - it takes inspiration from Hollywood's Golden Age stars (Marilyn Monroe, Elvis Presley, etc. etc.), and embraces a ‘go big or go home’ approach to style.
Recent Biopics seem to have sparked a desire for throwback glamour, and H&M has certainly taken note. If you're looking for volume-pumped and floor-skimming frocks as potential wedding guest dresses this season, or are seeking a cool-girl denim midaxi dress to wear into the warmer months, then this campaign speaks directly to you.
“The design team was captivated by the idea of a modern megastar who seamlessly glides between an attitudinal off-duty look and red-carpet gowns. For today's social-media-savvy generations, keeping it real is as important as looking a million dollars, and we wanted to create a collection that can go from day to night, and from off-duty to on-duty, without compromising on flair,” says Linda Wikell, concept designer for H&M Studio.
If you're not so into the maximalist approach, though, don't fret; the H&M Studio S/S 2023 collection still contains basics… just with an edge. Think: studded skirts, corseted hoodies and trompe l’oeil drapery-printed jeans.
“Fashion is in a daring mood this season and for Studio S/S23 we wanted to push the envelope in terms of colour and silhouette,” says Ann-Sofie Johansson, creative advisor at H&M. “At the same time, we offset the more extravagant styles with really easy shortcuts to timeless style, such as a leather biker jacket you could wear again and again.”
The entire H&M Studio S/S 2023 collection is available to shop in selected stores and online from TODAY (the 2nd March), but here are the 15 pieces I've already added to cart.
In line with H&M’s sustainability goals, every item in this collection is made from more environmentally friendly materials including organic cotton, recycled polyester, chrome-free leather and Naia™ Renew, a circular fiber produced from 60% sustainably sourced wood pulp and 40% certified recycled waste materials.
Save when you shop the H&M Studio S/S 2023 collection with these H&M discount codes at checkout. For more from GLAMOUR UK's Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.
