H&M has teamed up with the Coachella Valley Music and Arts Festival to produce its first cobranded collection, H&M Loves Coachella.
The Swedish retailer, now in its sixth year as a sponsor of Coachella, will sell the collection worldwide from 26 March, as well as online. In addition, a pop-up shop in the H&M tent on the festival grounds will feature exclusive merchandise - excellent news for those of you who are lucky to be going.
The music line-up at Coachella, which will take place during April 10 to 12, and 17 to 19, includes AC/DC, Alabama Shakes, Drake, Florence and the Machine, Nero, David Guetta, Kele and Lykke Li.
What can we expect from the H&M Loves Coachella collection? Well, we're hoping for fringing, cutoffs, light 'n' cool fabrics (it's super hot at Coachella, don't forget) and neon accents. Here is a little teaser...
The range will offer ladies and men's clothing and a variety of accessories and "embody the aesthetic of the festival for 2015."
A spokesperson for H&M said: "Coachella is one of the most anticipated music events in the country, and this collection gives fashion and music lovers the opportunity to be a part of it."
Prices will range from £2.99 to £29.99.
