With models of the moments Gigi and Bella Hadid as cousins, it's little surprise that Joann van den Herik is already killing it in the industry.
The Hadid sister's younger cousin, who is a body positive model, has been snapped up by British high street stalwart, Debenhams, as the star of its new lingerie campaign.
The 18-year-old looks absolutely incredible in the new shoot. The best news? Not a single image was airbrushed or Photoshopped.
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Joann posted the striking image to her Instagram with the caption: "Blessed. My body wasn't airbrushed or photoshopped in any way!!
"And also thanks to all my followers for believing in me and always commenting nice and positive on my Instagram, I appreciate you guys so much."
Joann is leading the charge for body positivity in the industry and said while she's always dreamed of being a model, she feared there wasn't space in the industry for someone of her shape.
"I think it's very important to show all the boys and girls out there that size doesn’t matter and that you're perfect the way you are. I translate that into my work as a model and on social media," she said.
