A round of applause for whoever had this clever idea at George at Asda…
The supermarket giant has recreated the Chanel AW14 fashion show, but forget Karl Lagerfeld, Chanel bags in shopping baskets, or Cara Delevingne and Kendall Jenner strutting the catwalk, Asda have called in some lookalikes and let them roam the aisles instead.
They even enlisted the help of someone pretending to be Chanel's front row star, Rihanna.
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The trolley dollies strutted through the Asda superstore, in North West London's Park Royal, wearing George's current range, including its Tweed Print Dress, a snip at just £14.00, which is over 100 times cheaper than the Chanel version. Hashtag: winning.
Helen Low, head of design for George at Asda said: "If Chanel can do it, so can George. After all, we bring the latest trends straight from the catwalk to our customers every single day at a fraction of the designer price tag. With the looks and models to compete with the Parisian catwalks, we've shown Rihanna that she's not the Only Girl In The World who can pull off supermarket chic."
So clever.
Shop your Chanel, we mean George, buys here.
