It isn't news we're obsessed with Emrata's glossy locks here at the GLAMOUR HQ. The actress and model's looks can fill anyone with beauty envy. So when we heard Emily was going to be the new face of hair authority, Kérastase, we knew the collab was bound to be good.
"Magnetic. Unforgettable. With an undeniable charisma on and off camera," that's how L'Oréal describes their new muse, and Emily seems excited and proud about the partnership. We spoke to the haircare brand to get some behind the scenes info on what their new ambassador thinks about beauty, power, career and of course, hair.
"Hair is essential to how I express myself. I love that feeling of clean, textured, natural hair, that instantly makes me feel more confident. I consider my hair as the reflection of my inner strength. It’s not an ornament but a way to express myself.
"I think that’s true for all women. There’s such an empowering femininity to hair. It allows women to define who they want to be. That’s why they deserve the best care" - Emily says in a statement.
"Confidence in what makes you unique, and an appreciation and self-love will make you stronger in all that you do."
"To start saying that certain people need to have a license to be feminist is insane… Emma Watson said feminism isn’t some kind of tool to beat other women with, it’s supposed to be a freedom of choice. And I believe in sexuality. I think it’s a wonderful thing and, if anything, I want women to understand their own sexuality outside of a patriarchal male gaze. We’re the core of sexual beings, and I think that’s something that should be celebrated rather than attacked."
"My vision of an ideal beauty is a woman who is completely her own self."
"Hair is super feminine and I find power in femininity."
"I want to pursue it all! Acting, modelling, designing etc."
"That’s basically my strategy… and part of the reason I’m so grateful I have modelling and so many other things that I’m doing – because if I didn’t have other ways of making money, I’d be like, ‘OK, I guess I’m doing the bathing-suit-girl role.’ You really have to prove yourself in this industry and I’m very much up for the challenge. It takes a really long time to not only prove yourself, but also prove that you’re more dynamic than just this one part of you that they see."
"My hairstylist loves Kérastase and introduced me to the brand a long time ago. I’m addicted."
"I absolutely love the Elixir Ultime oil. I put it on my ends before styling and sometimes I add it all over the lengths of my hair after blow-drying."
We'll definitely be keeping an eye out for all her 'dos from now on.
