What do Jennifer Lopez, Kim Kardashian, and Ariana Grande have in common? Aside from the fact that they all are incredibly beautiful and richer than I will ever be, they have some of the most iconic hair in the biz. This is all thanks to sharing the same hairstylist, Chris Appleton. Those in-the-know will be well aware that he's the mind behind some of the coolest hairstyles of the past decade; no matter if he's working on Ari's pony or J.Lo's natural curls, you can always count on his looks to have this perfect, glossy, expensive shine.
Back in 2021, Appleton blessed us all with the ability to get that elusive shine at home, by releasing the Color Wow Money Mask – a lightweight hair mask for hair growth, shine and healthy hair in collaboration with hair-care brand Color Wow.
“The reason we called this mask Money is because it captures that feeling when you’ve gone to the salon and had your hair blown out, and you feel rich,” Appleton said at a virtual editor event. “You feel like everyone is looking at you. We wanted to make every woman at home feel like J.Lo and feel their absolute best, and that starts with your hair being in great condition.”
Why are we telling you about this now? Among GLAMOUR readers, the Color Wow Money Masque was among the most-ordered beauty products in the first day of Amazon Prime Day 2025. Suggesting somewhat of a renaissance. Reduced by a whopping 22%, you can pick up the mask for £22 – instead of £39 at full price. Here's everything you need to know.
Color Wow Money Masque: At A Glance
- Product type: Hair mask.
- Size: 215ml.
- Price: £39.50 at full price, or £22 in the Prime Day sale. BUY IT NOW.
- Alternative stockists: Sephora and LookFantastic.
- Best for: Shine, gloss and root-to-tip heat protection and hydration.
- Tested by: Robyn Eugene at GLAMOUR UK and Bella Cacciatore at GLAMOUR US.
- Pros: Thousands of five-star reviews, targets the cuticle to deliver deep moisture, serves mirror-like shine which is genuinely noticeable.
- Cons: Nothing to note, other than the price.
Color Wow Money Masque: Product Deep Dive
To get hair in excellent shape, the mask uses blue sea kale to repair, hydrolysed vegetable protein complex to strengthen, and sea kelp and algae to moisturise. Instead of just sitting on the outside of your hair like a lot of heavier masks do (which makes your hair feel softer but doesn't do anything for its health), this one penetrates deep into your hair to nourish and strengthen it. It also makes your hair look and feel better both instantly and over time. It works on all hair types, and you can use it one to three times a week, depending on your wash schedule.
“Everyone knows I love a lot of styling products,” says Appleton. “We effectively put them into a mask, so not only are you getting the nourishment and conditioning effects that you need in your hair, but you also get a great performance when you style it. Real women want to keep up with what’s going on, and that falls on styling. And for me, you have to put back what you’re taking out. The beauty of hair is in the condition. Whatever style it’s in, if your hair is not in good condition, it won’t come off looking its best.”
Color Wow Money Masque: GLAMOUR's Verdict
I'm not usually a hair-mask girl, but after putting this one to the test, I'm hooked. The texture really is nothing like anything else I've tried. It's almost like a gel-cream that melts right into my hair, the way a great moisturiser would. It smells amazing, like a super-bougie spa, and I like that you have to leave it on your hair for only a few minutes for it to get to work (no sitting around in a wet towel and not touching anything for 20 minutes).
I have fine hair, but a lot of it, and it's fairly damaged from a few years of bleaching. I find most masks make my hair feel great, but end up doing more harm than good since they weigh me down. After I rinsed out the Money Masque, though, my hair felt incredibly soft and bouncy. It looks refreshed despite being in major need of a cut and colour, almost like I've had a salon treatment, even if I just air-dry.
My one complaint? I wish it came in a tube. The giant shiny tub is gorge, but it is also very slippery in my hands.
Still, I've used it about three times now, and I can confirm that my hair definitely just feels and looks overall better than it did a week ago. Consider me one step closer to reaching J.Lo levels of perfection.
