Remember when Cheryl Cole showed off her blonde ombre locks - well, now we know why she had it done - for L'Oréal Paris Féria Extreme Ombre hair colourant.
Cheryl Cole is showing off the brand's new "extreme dip dye" product expertly in these new behind the scenes pictures taken by the infamous photographer, Rankin, for L'Oréal Paris Féria Go Extreme.
The singer was photographed on the set of the Go Louder TV ad, shot by Swedish director Jonas Akerlund. In the film Cheryl can be seen showing off her moves as she dances to the track Pretty Girl by Stockholm Syndrome.
Make-up by Val Garland using L'Oréal Paris True Match foundation, Hair by Wendy Iles using L'Oréal Paris Elnett and nails by Marge Christodoulou using L'Oréal Paris Color Riche nails.
Talking about being a blonde, Cheryl said: "The thing I love about being a blonde is that you feel that you can have more fun, there's that famous quote, 'blondes have more fun' and I think they do!"
Cheryl is the Spokesmodel for L'Oréal Paris Féria Go Extreme collection, available in three shades (Cheryl's is E01) from boots.com RRP £6.99.
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