One of the most highly-anticipated Spring/Summer 2014 ad campaigns is here - and the new face of Burberry is none other than GLAMOUR favourite Jamie Campbell Bower.
Jamie joins a cast of bright young British things modelling the woven cashmere and sheer lace in the romantic 'English Rose' collection - all up-and-coming, homegrown talent, from models-of-the-moment Malaika Firth and Matilda Lowther (who both walked in Burberry's Spring/Summer show), to Leo Dobson, singer in the band Childhood.
Jamie, who presented a prize at the British Fashion Awards a few weeks ago, has been spotted on the front row during New York Fashion Week, and attended the Burberry Prorsum menswear show during London Collections: Men SS14 week - he's also been spotted wearing the label on the red carpet.
The crew of up-and-comers take the Burberry baton from Sienna Miller and Tom Sturridge, who were last season's campaign stars.
Shot by Mario Testino and featuring relaxed silhouettes and a pastel palette (as well those iconic trench coats), the campaign will launch worldwide in January - until then, enjoy this sneak peek at the images.
