Bigger really is better, if the latest hair trend is anything to go by. ‘Bubble hair’ is trending on TikTok and it's all about va-va-voom volume all over, rather than just at the root; it's swishy, thick and unapologetically full-on.
It seems we're all looking to give our hair some much-needed gravity, with Space NK seeing searches for ‘volume’ rise 30% year-on-year, and views for #hairvolume reaching 223 million on TikTok.
Instagram content
Instagram content
As Syd Hayes tells GLAMOUR : “When it comes to bubble hair, it's all about adding width and height, creating the illusion of fullness and thicker locks. Bubble hair is swishy, full and thick and is rooted in the 60s and 70s, as well as 90s with the rise of supermodel hair.”
Sam McKnight agrees, noting that a great voluminous and full blow dry never goes out of fashion. "There’s nothing more confidence-boosting than a big, bold and voluminous 'do. It’s elevating in more ways than one; the ultimate mood-booster. Voluminous hair does feel timeless. It exudes hair health, it feels good, it can make us feel powerful and full of confidence.”
Instagram content
TikTok content
TikTok content
So how can you get the look at home? Syd says he's constantly asked how to get volume by his clients and he recommends using a rotating hot brush like BaByliss Hydro Fusion Air Styler to create the illusion of bounce and volume, as well as glossy looking shine.
Sam, meanwhile, suggests a super simple hack: flip your parting - go from a middle to the side for instant volume. Need a quick instant lift and texture? After blowdrying with Sam McKnight's Cool Girl Superlift Volumising Spray, twist your hair softly into a topknot onto the top of your head, secure with a clip or a soft silk band so it doesn’t dent and leave while you get ready and just before you head out the door, take it out. “Your hair has cooled from the warm hair dryer whilst up, and it gives a little wave, texture and keeps the root lifted,” explains Sam.
TikTok content
For some added oomph, flip your head upside down, give it a good brush from roots to ends and mist in Cool Girl Barely There Texture Mist and flip it back. “It's my on-shoot instant hair hack for volume and thicker looking hair,” adds Sam.
Big hair, don't care!
