Bobs aren’t going anywhere. As we approach the end of the summer, 2025’s favourite haircut is still front and centre. Say hello to the boho bob.
Perfect for those looking to refresh their short style, but are after something more effortless, the boho bob is a versatile cut with a more tousled and textured feel at the opposite end of the spectrum to sleek, blunt bobs.
If you’re looking for a new style as autumn approaches, here’s everything you need to know about the boho bob.
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What is the boho bob?
“Think of the boho bob as a softer, freer version of the traditional bob,” Melissa Timperley, founder of Melissa Salons, tells GLAMOUR. “The beauty of this style is that it’s long enough to tie back, but short enough to feel fresh and modern. It strikes the perfect balance between structure and effortlessness – ideal for those who want a low-maintenance cut that still makes a statement.”
You’ll have already spotted the style on everyone from Hailey Bieber and Gigi Hadid to Lily Collins and Selena Gomez. But don’t worry, it’s not too late to join them as the style works just as well for autumn and it does for summer.
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Who does the boho bob work best for?
The best part about the boho bob is that it works for (almost) everyone. Unlike more blunt bobs – which can accentuate longer or more square face shapes – the versatile boho bob can be tailored to hide or highlight your face shape.”Where the cut ends is where the eye is drawn,” says Melissa. “If you’re not keen on highlighting your chin, avoid a chin-length bob and opt for a slightly longer version to draw the eye downward.” While anyone can try out the style, Melissa says that rounder or fuller faces benefit the most, by “adding movement and elongation”.
If you’re looking to take the plunge, Gem Schwartz, founder of Taylor Rose Hair, suggests bringing your favourite reference images to help guide your stylist. “Ask for a bob that sits between the chin and shoulders with floaty layers and soft face-framing movement,” she advises. “If you want extra fullness, speak to your stylist about adding a few rows of micro ring or keratin extensions or even tape-in hair extensions just around the baseline or mid sections. It’s a subtle enhancement that can transform the cut without making it look like you’re wearing extensions at all.”
For thick-haired girlies who don’t have to worry about volume, she says “it can be tailored with internal layering and weight removal to avoid puffiness while still keeping the shape.”
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How to style the boho bob
So, you’ve got the boho bob of your dreams – what next? When it comes to styling, less is more, as the style thrives on texture and shape so natural movement only adds to its charm. Melissa does suggest regular cuts every 8 to 10 weeks to keep it looking intentional and most importantly, maintaining a beautiful shine to keep the cut from looking unkempt. “A lightweight shine spray or finishing serum will go a long way in keeping your style fresh and glossy,” she says. Color Wow Extra Mist-ical Shine Spray or L’Oréal Elvive Hydra Hyaluronic Acid 8 Second Wonder Water are both great choices for achieving this.
While the specific products or techniques used to style the boho bob may vary depending on your hair type, Gem loves using straighteners to control the wave. “Let the ends kick out naturally as this look is more cool girl than well-behaved girl,” she says. “You’re not looking for perfection.
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Product recommendations
Depending on what you love to use, Gem shares a variety of suggestions below on which products might work for your hair.
Texturising Spray
A must for that airy separation. Oribe Dry Texturising Spray or Davines More Inside This Is A Dry Texturiser adds grip and movement without stickiness.
Volumising Cream or Mousse
Living Proof Full Thickening Blow-Dry Cream gives light structure and makes fine hair feel fuller, perfect for keeping your bob lifted.
Bonding Oil or Serum
Olaplex No. 7 Bonding Frizz Reduction and Heat Protection Hair Oil adds shine and protects ends (real and extensions alike) from heat and frizz, giving that soft, glossy finish.
Flexible Hold Hairspray
Kevin Murphy Session Spray Flex keeps everything in place without stiffening your waves which are ideal for soft styles that move.
