One of the hottest hair trends of autumn 2025 is straight out of the ’60s. Meet ‘boho blonde,’ a natural, warm-toned colour without too much contrast or definition. It's also an effortlessly cool approach to highlighted hair that's surprisingly low-maintenance.
Below, find the retro It girls who wore this timeless shade best—plus some contemporary tips on how to get the look.
Where did ‘boho blonde’ come from?
When channeling your boho blonde mood board, think more French chic than California cool. This particular shade of honey blonde looks put together without trying too hard. Sixties icons like Jane Fonda, Edie Sedgwick, and Sharon Tate made it popular during a cultural moment when peace, love and natural beauty were calling the shots.
What should you ask for at the salon?
In keeping with the trend’s bohemian roots, you’ll want to avoid an overproduced final look. We always appreciate the artistry of balayages and dimensional highlights, but boho blonde favours an organic, unintentional-looking allover colour.
Rather than cool or platinum tones, opt for caramel, sand and honey shades. Ask for soft, subtle highlights where they’d naturally be placed by the sun; depending on your natural base colour, a gloss treatment might be more effective than foils. Prioritising a lived-in blonde that grows out seamlessly—or leaving your roots a little darker from the jump—will make the colour much easier to maintain and continue to add to its effortless appeal.
Who’s wearing boho blonde in 2025?
This autumn, boho blonde colour is everywhere—but it’s showing up on more contemporary styles than its original hairspray-doused retro looks. Today’s boho blondes are leaning into the easygoing vibe of the colour when styling it.
Sienna Miller has been spotted rocking long boho blonde mermaid waves, while Suki Waterhouse has tried it out on her signature shaggy layers and bangs. Margot Robbie has used the look to recover from her Barbie bleach jobs, stepping out in refreshingly undone styles and dark roots.
Whether you’re into a structured bob, air-dried texture, or blown-out volume, boho blonde has universally flattering range. For more inspiration before your next appointment, keep scrolling.
