Who better to enhance someone's career and give a designer or brand the seal of approval than a mega A-lister.
So it goes without saying that Beyonce, who released her latest video, Formation, this weekend, should pick a style tribe to reflect her mood and show her authority politically - but with a fashion spin.
Gucci, her brand of choice, is on point with the fashion world - the label's glittering, subversive geek chic is the new way we're all dressing now; everyone wants a bit of Gucci in their wardrobe at the moment.
The furry loafers were a huge hit last season and creative director Alessandro Michele continues to make must-have pieces that we can't get enough of. His collections are very feminine and colourful, which resonates with Beyonce but she's given it a powerful edge by wearing pieces with heavy footwear. This adds an empowering, tough appeal that reflects her personal image and what she wants to say. It's also great to see Gucci's new look working so well on a woman with curves, rather than androgynous catwalk models.
I am always about mixing up your look, contrasting girly styles with a men's overcoat or a men's shoe. This is also what Alessandro at Gucci does, it's a boyish take on the super girly so why not try it for yourself and join the tribe.
