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I'm obsessed with Beauty of Joseon — and there's a really good Cyber Monday sale on RN

My top five products are all on sale for Cyber Monday. Hello!
A selfie of Allure commerce editor Sarah Han with her entire collection of Beauty of Joseon products
Courtesy of Sarah Han for Allure

The beauty of Korean skin-care superstar Beauty of Joseon lies in its gratifying textures, no-nonsense formulas, and affordable prices. Even more affordable today, as almost the entire range is reduced in price for Cyber Monday.

Yep, one of the best Cyber Monday beauty deals (in fact, Cyber Monday deals in general) comes courtesy of this cult brand. Why? Well we all know the face sunscreen that has gone TikTok-viral 100 times over (and has made this list with a caveat — more on that later), but I'm going to enlighten you on the other Beauty of Joseon offerings that deserve their fair share of hype. My credentials? I'm a beauty editor who's tried the brand's entire lineup, so this tight curation is the crème de la crème for glowy, healthy skin.

My Top Beauty of Joseon Products, reduced for Cyber Monday:

Glow Replenishing Rice Milk
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Beauty of Joseon Red Bean Water Gel
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For a little bit of context, I'm in my 30s, live in New York City (so I'm exposed to a lot of pollution, yay), and have combination skin (with the occasional breakout). My main skin concerns are visible, congested pores in and around my nose, uneven skin tone, and prevention of signs of ageing.

Needless to say, skin care is not one-size-fits-all, but I'm confident most people can use these Beauty of Joseon products, which are all fragrance-free, without encountering any negative side effects or irritation. Without further ado, I present the six best BoJ formulas that will remain staples in my skin-care routine.


The Gel Moisturiser That's Ruined All Others: Red Bean Water Gel

Pink tube of Beauty of Joseon Red Bean Water Gel on light gray background

Beauty of Joseon Red Bean Water Gel

Why I love it: I rotate moisturisers frequently as part of the whole beauty-editor job — they all more or less do the same job, okay? — but I've used Red Bean Water Gel to the last drop and very much plan on stocking up on more. Gel moisturisers are perfect for my combination skin because they hydrate without feeling heavy or emphasising my oily, pore-ridden T-zone. Red Bean Water Gel, in particular, is chock-full of red bean extract to deliver moisture while also absorbing sebum (thanks to saponins) — a magical combo, if you ask me. It's cooling, refreshing, and layers wonderfully underneath my sunscreen and makeup sans pilling. I always want to look like a little dewy dumpling/cherub, and this does the trick!

If you have dry skin, I recommend Beauty of Joseon's Dynasty Cream in tube form (versus the jar) for less messy application. I'll sometimes use Dynasty Cream — which has doses of hyaluronic acid, hydrolysed hyaluronic acid, and sodium hyaluronate — in the colder months when my skin is a tad drier, but honestly, Red Bean Water Gel is an all-year staple.

Sarah Han with Beauty of Joseon Red Bean Water Gel

Me holding a tube of the Beauty of Joseon Red Bean Water Gel.

Sarah Han

Me applying Beauty of Joseon Red Bean Water Gel.

Sarah Han

How I use it

Morning and night, I squeeze out a nickle-size amount after essences and/or serums, and before sunscreen in the morning.

Ingredient highlights

  • Key ingredients: Haenam red bean extract (44%), glycerin, panthenol, allantoin.
  • Fragrance-free: Yes.

Who it's for

People with combination, oily, or normal skin.

The Eye Cream to Help Stave Off Fine Lines Revive Eye Serum: Ginseng + Retinal

Why I love it: To use eye cream or not? I think eye creams are a "nice-to-have" skin-care step — and if I reach for an eye cream at all, it'll be a retinol eye cream to reap retinol's fine-line-minimising and tightening benefits. Again, I'm 31 and haven't experienced fine lines around the eyes or generally sagging under-eyes, but skin care is — with a lot of emphasis — all about consistent use and prevention.

Beauty of Joseon's Revive Eye Serum: Ginseng + Retinal has a lightweight, custardy-gel texture that absorbs almost immediately and makes my undereyes look a tad brighter and less puffy the next morning. Formula-wise, stabilised retinal is super gentle and minimises irritation, while ginseng brightens and boosts circulation, and glycerin supports the skin barrier.

Plus, at £12, it's one of the best Amazon Prime Day beauty deals and way more affordable than many retinol eye creams out there.

Me applying Beauty of Joseon Revive Eye Serum: Ginseng + Retinal.

Sarah Han
A selfie of Allure commerce editor Sarah Han after applying Beauty of Joseon Revive Eye Serum Ginseng  Retinal

Me after applying Beauty of Joseon Revive Eye Serum: Ginseng + Retinal.

Sarah Han

How I use it

At night, after my face serum, I dispense one pump of product, gently sweeping and tapping it into my undereye area (and where potential crow's feet would appear). I let the formula absorb for a minute before applying my moisturizer to seal everything in.

Ingredient highlights

  • Key ingredients: Ginseng, glycerin, retinal, niacinamide.
  • Fragrance-free: Yes.

Who it's for

All skin types, so long as you can tolerate retinoids (and are not pregnant or breastfeeding).

The Sunscreen That Started It All: Relief Sun: Rice + Probiotics SPF 50 PA++++

Why I love it: Let's start with a disclaimer. There are two formulas of this Korean sunscreen to buy. The original Korean and the reformulated.

This is not the original Korean formula, rather the reformulated, FDA-approved Daily Relief Sunscreen you can buy on Amazon. I've featured it because the FDA-approved formula is still pretty good — don't get me wrong. The original is noticeably more fluid and serum-y, which is what I prefer, but this one still performs.

If you like glowing skin, this is for you. For my combo skin, since it's so hydrating, I skip my standalone moisturiser and go straight to this after my morning serum. Relief Sun: Rice + Probiotics SPF 50 PA++++ is a prime example of what Korean sunscreens can do: pack ample UVA and UVB protection into a weightless, nourishing, softening, and brightening formula that leaves white cast out of the equation — every single time. If you have yet to try a Korean sunscreen, this is a most excellent first foray. (And if you want additional recs, hit me up. I could wax poetic for hours.)

Me applying Beauty of Joseon Relief Sun: Rice + Probiotics SPF 50.

Sarah Han
A selfie of Allure commerce editor Sarah Han applying Beauty of Joseon Relief Sun Rice  Probiotics SPF 50 on her face

Me after applying Beauty of Joseon Relief Sun: Rice + Probiotics SPF 50.

Sarah Han

How I use it

Sunscreen should always be your last skin-care step in the morning. If I've already gone in with a hydrating essence and serum, I'll usually skip moisturizer and go straight to this. I squeeze out two fingers' length of sunscreen across my pointer and middle fingers (the good 'ol two-finger rule) before rubbing it into my skin for a solid 20 seconds.

Ingredient highlights

  • Key ingredients: Rice extract, niacinamide, pumpkin ferment extract, green tea, ginseng.
  • Fragrance-free: Yes.

Who it's for

Everyone!!! The exception: If you have especially sensitive skin and are pregnant and/or breastfeeding, mineral sunscreens are the way to go.

The Toner That Balances My Skin: Glow Replenishing Rice Milk

Why I love it: We've featured Glow Replenishing Rice Milk at length here at the recommendation of editors, contributors, and derms. Karan Lal, DO, a board-certified dermatologist based in Scottsdale and NYC, said this is his all-time favorite K-beauty toner due to its intensely soothing properties — so moisturising that it's a lovely option for mature skin.

While I'm not in the latter category yet, I love how well this bi-phase concoction (don't forget to shake!) of oil-curbing kaolin clay powder and moisture-boosting rice extract balances my skin and leaves it feeling extra smooth with a slight glow. This toner-essence hybrid plays nicely with all of my other skin-care products and preps my skin nicely for makeup during the day. I keep my morning routine very light and typically apply one layer of Rice Milk — too much hydration is a recipe for makeup pilling — whereas at night, I'm not afraid to load up on product and will go up to two or three layers of this milky goodness.

I'm a fan of Beauty of Joseon Ginseng Essence Water as well but the Glow Replenishing Rice Milk edges it out. If you have dry or sensitive skin, you may prefer the former formula, as it contains 80% ginseng root water to deliver hydration deep into the skin. If you have oily skin, give Green Plum Refreshing Toner : AHA + BHA a whirl. A superstar team of green plum water (25%), mung bean extract (2%), glycolic acid (2%), and salicylic acid (0.5%) provides deeper exfoliation—a bit more than my skin can handle on a regular basis.

Me shaking a bottle of Beauty of Joseon Glow Replenishing Rice Milk and dispensing the liquid.

Sarah Han

Me applying Beauty of Joseon Glow Replenishing Rice Milk.

Sarah Han

How I use it

Most nights (and sometimes mornings), I dispense a hearty amount of drops (no precise measurements!) into my palm and gently press the toner into my cheeks, forehead, and chin for better absorption.

Ingredient highlights

  • Key ingredients: Glycerin, rice extract, rice amino acids, kaolin clay, cica.
  • Fragrance-free: Yes.

Who it's for

Everyone, especially those with combination or oily skin.

The Face Mask That Oh-So-Gently Exfoliates: Ground Rice and Honey Glow Mask

Beauty of Joseon Ground Rice and Honey Glow Mask in branded tub component on a light gray background

Ground Rice and Honey Glow Mask

Why I love it: As I've mentioned, I have combo skin, a.k.a. very visible pores on my forehand and on/around my nose. Since I can't budget regular facials (and professional extractions), Beauty of Joseon's Ground Rice and Honey Glow Mask is the next best thing—and it's affordable enough that I don't feel guilty pulling this out every week, if needed. (I'm lazy, so the reality is more like every two weeks.)

Despite containing superfine rice grains (a.k.a. upcycled makgeolli lees, a byproduct of Korean rice wine) and hull powder, this physical exfoliator is incredibly gentle. Anyway, I spend extra time working it into my most congested areas to unclog those damn pores and even out texture. It's hard not to touch my baby-soft face (which is part of the problem in the first place!) afterward, but alas, I resist and move on to serum.

If you have sensitive skin, I wouldn't totally write this mask off, but you (and your derm) know your skin the best. Whatever you choose, I'd definitely test it out on a small patch of skin. While it's not a true substitute, Beauty of Joseon has Centella Asiatica Calming Masks that are well-suited for people with dry and/or sensitive skin—or, well, anyone in need of a hydration boost. These cooling sheet masks (made out of lightweight Tencel) are loaded with 15% cica and three weights of hyaluronic acid to soothe and plump.

Selfie of Han before using the Beauty of Joseon Ground Rice and Honey Glow Mask

Han before using the Beauty of Joseon Ground Rice and Honey Glow Mask.

Sarah Han
Selfie of Han after using the Beauty of Joseon Ground Rice and Honey Glow Mask

Han after using the Beauty of Joseon Ground Rice and Honey Glow Mask.

Sarah Han

How I use it

Every two weeks (or more often, if needed), I slather on a hefty, even layer with my hands, focusing on my nose, forehead, and chin—my most congested areas. (The mask comes with a spatula but I just forgo it.) I leave it on for about 15 minutes before washing it off very thoroughly. This step happens after my double cleanse and before any essences or serum, as your face needs to be totally clean.

Ingredient highlights

  • Key ingredients: Kaolin, honey, upcycled makgeolli lees, rice hull powder
  • Fragrance-free: Yes.

Who it's for

Anyone who deals with clogged pores, people with combination and oily skin.

The Cleansing Balm to Erase My Toughest Makeup: Radiance Cleansing Balm

Me removing my makeup with Beauty of Joseon Radiance Cleansing Balm.

Sarah Han

Why I love it: Cleansers that don't leave my skin feeling dry and tight are king, and Radiance Cleansing Balm checks that box while melting off sunscreen and long-wearing makeup. It doesn't irritate my eyes and washes off without leaving behind a filmy residue (this happens more often than I'd like!). I spend the most time on this skin-care step, really massaging it into my skin, and it makes all the difference. I always follow up with a second water-based cleanser, but I rely on this balm to do most of the heavy lifting.

Selfie of Sarah Han before using Beauty of Joseon Radiance Cleansing Balm

Me before using Beauty of Joseon Radiance Cleansing Balm.

Sarah Han
Selfie of Sarah Han after using Beauty of Joseon Radiance Cleansing Balm

Me after using Beauty of Joseon Radiance Cleansing Balm.

Sarah Han

How I use it

On dry skin and with dry/clean hands, I scoop a sizeable dollop of the cleansing balm, rub it in between my hands, and massage it in circles into my skin—taking around a full minute to make sure I've covered every centimeter of my face. I give my eye area extra love if I wore liquid eye shadow and/or mascara that day.

Ingredient highlights

  • Key ingredients: Soybean ferment extract, rice bran oil, rice seed water, oatmeal extract, glycerin.
  • Fragrance-free: Yes.

Who it's for

Anyone who wears sunscreen and/or makeup.


This story originally appeared on Allure.