Alexa Chung

Ask Alex: EXCLUSIVE - How to get Alexa Hair by Alexa herself (with a little help from George Northwood)

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As Beauty Director of GLAMOUR, I am fortunate enough to have access to the most amazing industry experts, and the latest beauty products before they hit the shops. From supermarket brands to luxury cosmetics, I see it all - and I want to share the best of the best with you in my weekly column.

Every Thursday I'll have something new to show you. I'll be bringing you product reviews (including the newest must-haves, but also can't-live-without staples), answering your beauty Q's and giving you an inside view of our busy GLAMOUR beauty desk.

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There is a new salon in town and it will be major. While George Northwood is already firmly established in the fashion and celebrity world (his clients include Blake Lively, Gwyneth Paltrow and long-standing friends, Brit beauties Rosie Huntington-Whiteley and Alexa Chung), his first salon is set to make him a household name on the high-street too.

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In fact the man behind the hair everyone wants to wear, can't wait to get you in his chair: "I enjoy doing session work and the red-carpet, but I have always wanted to have my own place," says George.

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"I just love doing hair and having a salon is the base of everything, so everyone can have access to me."

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And it truly is such a calm and welcoming space - it's buzzy yet relaxing. I LOVE the comfy backwash chairs and the coffee is kind of amazing, plus George uses Pureology which is one of my favourite healthy hair brands. But don't take my word for it - Alexa was George's first client at his new home and filmed this little video exclusively for us. [#video:https://youtube.com/embed/xpIyxvO2aVQ]

Prices for cuts start from £75 and colour from £60. For Bookings contact: reservations@georgenorthwood.com

24 Wells Street, London W1T. Tel: 02075808195 www.georgenorthwood.com

Twitter @georgenorthwood #BeThereorHaveBadHair