Ever the sale hunters, hearing of the the Amazon Big Deal Days event (or the Amazon Spring sale, as it's also known) was like music to our ears. The chance to refresh SS24 wardrobes, beauty collections and interiors on a discount is a rarity – so jumping at the five-day offer was an understatement.
Serving as the little sister to Amazon Prime Day, the retail conglomerate added Spring Deal Days to its roster of events for the very first time last year. And, although it's arguably nowhere near as well known, it's well worth becoming acquainted with the best buys – because we've already seen better markdowns.
That said, we will never encourage impulse buys unless it's something you genuinely need (like a top up of your trusty Maybelline Sky High mascara), but if there are Amazon-stocked products on your wishlist that you were going to buy anyway? You may as well save some coins. Plus, to help you cut through the noise, GLAMOUR's shopping team have sifted through hundreds of deals to bring you the very best.
Forget what you thought you knew: the Amazon Spring Sale isn't just a sea of Nintendo Switches, Apple MacBook Air laptops and Samsung Galaxy smart phones. The discounted tech is – characteristically – very good, but we were pleasantly surprised to be greeted by a flurry of premium beauty, homeware goods and fashion investments too.
So, if you're like a magpie to luxe skincare or simply must have those teardrop designer-inspired earrings, you're going to be impressed. Ahead, find everything you need to know to make wise and empowered shopping decisions (and if you want to know why you can trust us, we've got more information).
LIVE – Best Amazon Spring Sale buys at a glance:
- Ninja Speedi 10-in-1 Rapid Multi Cooker and Air Fryer, WAS £249.99 NOW £140
- Maybelline New York Lash Sensational Sky High Mascara, WAS £12.99 NOW £5.51
- ghd Duet Style 2-in-1 Hot Air Styler in Black, WAS £379 NOW £317.99
- Levi's Women's 501 90's Jeans, WAS £103.05 NOW £64.01
- Ninja Blast Portable Blender, WAS £49.99 NOW £44.99
- Echo Show 5 (3rd Gen, 2023 release), WAS £89.99 NOW £49.99
- Remington Shine Therapy Wide (45mm) Floating Plate Hair Straightener, WAS £79.99 NOW £29.99
- adidas Women's Vl Court 3.0 Shoes, WERE £60 NOW £48
- Silentnight Impress Double Memory Foam Mattress Topper, WAS £76.99 NOW £59.98
- Kindle Paperwhite, WAS £149.99 NOW £114.99
- Spanx Women's Cotton Control Thong Panties, WERE £24 NOW £15.70
- ghd Platinum+ Styler in Black, WAS £229 NOW £180.99
- Yankee Candle Scented Candle, WAS £29.99 NOW £20.99
- PlayStation 5 Console (Slim), WAS £479.99 NOW £409
- Samsung Galaxy Watch6 Smart Watch, WAS £289 NOW £219
SKIP TO: When is the Spring Sale? | What is the Amazon Spring Sale? | When was last year's Spring Sale? | How to prepare | What deals can you expect? | Best early beauty deals | Best early home deals | Best early fashion deals.
When is the Amazon Spring Sale?
It's ongoing today! The Amazon Spring Sale shopping event launched on Wednesday 20th March, at 00:00, and will last until 23:59pm on Monday, 25 March 2024. Read: five full days to shop for the best Spring Sale beauty deals.
What is the Amazon Spring Sale?
The Amazon Spring Sale is a bit like Amazon Prime Day or Amazon's Black Friday sale event. It's a shopping event which sees savings across all categories and brands – from Panasonic and Le Creuset to Nespresso, Sony, Shark, Google Pixel. There are also savings to be had on Amazon services like Audible, Prime Video and Amazon Music. The Amazon Spring Sale first launched in March 2023.
When was the Amazon Spring Sale in 2023?
Last year's Amazon Spring Deal Days event ran from Monday 27 March at 6pm, through to 11:59pm on Wednesday 29 March. So, we've been well and truly treated with a longer shopping event this year.
How to prepare for the Amazon Big Spring Sale
There are a few ways that pro shoppers prepare for a big shopping event like Amazon's Spring Sale – as it's best to. After all, impulsive purchases are big no-no, and sprawling sales can be overwhelming.
Firstly, make a shopping list. It might sound obvious, but make a shopping list. Preferably before you've checked out the deals on offer. Taking stock of the essentials you might need for your upcoming spring clean, the moisturiser and eye cream you've run out of, and the bedding you need to refresh before heading over to the Amazon site will ensure your search is targeted. And you're not engrossed by discounts on products you don't actually need.
You can make a digital shopping list on your Amazon account when you're logged in – just click on “Account & Lists” in the top right hand corner.
Next, set a budget. Again, it might sound obvious, but we've all been guilty of approaching a sale like a bull in a China shop and spending far more than we can actually afford. It’s not a bargain if it puts you out of pocket. Ensure you don't get too swept up in Amazon excitement by setting a firm spending cap.
Finally, consider signing up to Amazon Prime membership if you haven't already. Unlike Prime Day, you don't actually need to be a member to shop the sale – but it will open up a plethora of other benefits to you, such as speedy shipping.
Let's get one thing straight: you should never, ever feel any pressure to remove your body hair if you don't want to. It's natural, feminine and beautiful. That said, if you do prefer to go hair-less, a laser hair removal device is a stellar method. Technology has benefitted from welcome advancements over the course of the past decade, making it much more accessible to those with darker skin – and the bestselling Braun Silk-Expert Pro 3 IPL device is forever one of the most popular machines.
Delivering visible results in as little as three weeks (according to the brand), it delivers up to 100 flashes per minute ensuring no spots are missed. It features a sensitive mode designed to be gentle on delicate areas such as the face, armpits, or bikini line. Additionally, it includes two interchangeable heads for best results and comes with a luxurious travel pouch. Snap it up while it's discounted by 41% (over £200) in the Amazon Spring Deals event.
Elsewhere, one of the most-purchased products by GLAMOUR readers on Amazon Prime Day last year – the ghd Unplugged Cordless Hair Straightener – is reduced by more than £80 right now.
“For people with naturally straight hair who want to amp up a glass hair look or refresh some limp curls, it's the perfect way to style without overpowering your straight strands,” American GLAMOUR's Senior Beauty Editor Ariana Yaptangco said. "It smooths out hair, without leaving them too straight or frying ends, thanks to the safer-for-hair 365°F temperature.
“The biggest selling point is the cordless feature — the first of its kind for the brand — which allows you to style around your head quickly with ease. The long-lasting co-lithium battery charges in just two hours and offers up to 20 minutes of continuous use.”
In other GHD news, the GHD Glide hot hair brush tames and smooths dry hair, making for quick and effortless styling – without needing to be handy with a hair dryer. A 185-degree optimal styling temperature also minimises hair damage and hair breakage, while dual-length bristles and ionic tech leave hair extra glossy. Such a good buy.
Oral-B electric toothbrushes are discounted in their hundreds in the Amazon Spring sale. When it comes to value for money, our recommendation is that you snap up the Oral-B iO5, which is reduced by an impressive 68%. Standout features? The AI-powered app which tracks how and where you brush in real-time, pressure sensor, five cleaning modes and long-lasting Lithium-ion battery.
The COSRX snail mucin range is big news on TikTok – and has been for the past year. We've published an entire review dedicated to the range over in our beauty section, but if you don't need much convincing, take this: “I was really impressed with the hydrating and soothing formula of both products, but my favourite has to be the Snail 96 Power Essence,” Denise Primbet said. “Throughout the month, it's helped reduce my redness and soothed my dry patches, leaving me with an even skin tone and a lit-from within glow.”
It's also worth taking note of this deal on Bondi Sands' fake tan eraser – ahead of fake tan season. We've all been there: forced into the office the morning after a heavy night in with our gradual self-tan, only to end up sitting on your hands for the entire day for fear of being judged. Bondi Sands' Self Tan Eraser has got you: a magical formula containing soothing Aloe Vera that effectively removes self-tan in just five minutes without harmful ingredients and excessive exfoliation.
Best Amazon Spring Sale home deals:
Back in 2020, all the best air fryers leapt from the supermarket shelves and into our homes and never-seen-before numbers – when a TikTok cooking craze (lockdown inspired) sent buyers into a foodie fanatic frenzy. Now, four years on from that strange, strange time, the air fryer trend hasn't disappeared. If you're still yet to get your hands on a low-oil, fast cooking appliance, the Amazon Spring Sale is your time.
Elevate your sleep routine this spring with a silk pillowcase – of which benefits include reduced breakage, frizz and split ends to your hair, and better skin. “They keep your products from escaping from your skin, so you can really ensure they are penetrating,” celebrity facialist and La Mer global skincare adviser Georgia Louise told us.
Best Amazon Spring Sale fashion deals:
Gracing the ears of just about every celebrity, stylist and influencer since Fashion Week circa 2023, Bottega Veneta's sculptural tear-shaped earrings fast became a must-have accessory when they launched. The only catch? They're expensive and always out of stock. Enter: these Amazon dupes which the entirety of the GLAMOUR team owns.
Amazon Spring Sale device deals
Amazon device deals are a sight to behold in the spring sale, with huge savings to be had across Amazon Echo Show, Amazon Kindles, Fire Tablets, TV Sticks and Ring Doorbells. Said home devices have epic battery life, strong functionality, and can each be connected to one-another to create the smart home of your dreams.
If you're always on the lookout for ways to make your life easier (and your home fancier), reviewers are rating the sound quality on the brand new (and adorably-lilac) Echo Pop as just as good as larger, more expensive Amazon devices. Despite its compact size and sub-£20 price, it’s a really, really good buy.
Amazon Spring Sale tech deals
You'll be pleased to know that we've found some tech goodies on sale in the Amazon Spring Deal Days sale today. From the AirPods 2 that have dropped to their lowest price to the best sunrise alarm clock we've ever tried - the Lumie Bodyclock Luxe 750DAB - here's what we're adding to checkout for 2024.
For more from GLAMOUR's Senior European Commerce Editor Sophie Cockett, follow her on Instagram @sophiecockettx. For more from GLAMOUR UK's Commerce Writer Mayola Fernandes, follow her on Instagram @mayolafernandess.
