Avani Gregg On TikTok Tips, Building Hype & Her Makeup Faves | GLAMOUR Beauty Spy

Avani Gregg is a force to be reckoned with. The stats speak for themselves: 17.7 million Instagram followers, 35.5 million TikTok followers, and over two and a half billion likes on her TikTok page alone. Since the content creator and makeup artist first started posting playful and unconventional beauty looks she's built up a mammoth loyal following... and it all started with #clowncheck – a creepy clown makeup look that the teen (now aged 18) posted back in June 2019. Overnight, she started to get recognised in shops and at work as a lifeguard. These days, Avani regularly serves up alt-makeup videos that get recreated hundreds of times. She's found her tribe among like-minded creators, like Charli D'Amelio, who often appears in her videos, and she's got her own makeup collection under her belt, thanks to a smash-hit collaboration with Morphe. We asked the social media star to spill the tea on her current fave makeup look, her TikTok tips and her hopes for the future, with a self-filmed episode of GLAMOUR Beauty Spy.