Abigail Southan

Abigail is a freelance writer and fashion expert with a decade’s experience in the industry and a Master's in Fashion Journalism from Central Saint Martins. She spent seven years as Senior Shopping Editor (Fashion & Beauty) at Hearst, compiling how-to-wear guides, first-person product reviews and deep dives into the latest trends for Harper’s Bazaar, ELLE, Esquire, Cosmopolitan and Red. 

Previously, Abigail worked for The Sunday Times’ Style and Fabulous magazine as their first ecommerce writer and was a founding editor of Sun Selects. She has also written for Glamour (obvs!), WhoWhatWear, The Times Luxx, Women’s Health, Good Housekeeping, Muddy Stilettos, Net-a-Porter, Lane Crawford, I-D, Man About Town, Wonderland and 1 Granary, and interviewed the likes of Paris Hilton, Dua Lipa and Christopher Bailey. 

Abigail is based in Notting Hill, London. In her spare time, you’ll find her baking and piping elaborate vintage cakes, sewing her dream designer-inspired wardrobe from scratch or reworking old vintage pieces she’s thrifted from Portobello Market, and documenting it all, naturally, on her TikTok, Abigail’s Party. You can also follow Abigail on Instagram at @abigailsouthan.