The beauty bosses who totally changed the game in 2018 and will seriously inspire you
The beauty industry can be harder to crack into than a pistachio after you've just had your acrylics done.
In a world where mass franchises are mixed with celebrity-backed brands like Fenty and cult-followings like Glossier, for a newcomer to make some noise takes hard work, determination and a kickass idea.
These are the women (and men) who broke the mould in 2018 and put took their business to the next step (get ready for some serious side hustle inspiration)...
Cashmere Nicole
Business: Beauty Bakerie
Changing the game: One cruelty-free, skin-tone-inclusive makeup product at a time. Cashmere's brand motto is 'Better, not bitter' after she decided to channel the sh*t hand life had dealt her into creating something positive. The result? A sweet-treat themed beauty line with Cake Mix Foundations and Lollipop Eyeliners.
Tiffany Matterson
Business: Drunk Elephant
Changing the game: By bringing affordable, and packed with potent-actives skincare to the UK. Marula Oil is just the beginning for this brand.
Shane Collins
Business: KOBOX
Changing the beauty game: By creating a high-intensity workout that feels more like you're out partying with friends than burning fat. It's fightclub-meets-nightclub, and it's making exercising fun (no small feat).
Loretta De Feo
Business: Dizziak
Changing the beauty game: By supplying the (often overlooked) afro, coiled and curly-haired hair type population with the deep conditioning products they need.
Sasha Sabapathy
Business: Glow Bar
Changing the beauty game: By taking wellness to the next level, with her own line of ingestible adaptogens and the ultimate feel-good destination, Glow Bar. Go for an infrared sauna, stay for the tumeric latte and shop the jade rollers and salt lamps you've been lusting for.
Susan Allen and Tara Priya Chandra
Business: FLO
Changing the beauty game: Do you know how much tampon waste contributes to our landfill? A sh*t tonne, to say the least. For this reason, Susan and Tara created FLO – a range of cotton tampons that are biodegradable, hypoallergenic, sanitised naturally and free from 'nasties' like chlorine bleach, dyes and fragrances. And as of June 2018, they've also added 'Bamboo pads' to the mix, wrapped in zero-plastic wrappers. 5 per cent of sales also goes towards fighting period poverty. Forget changing the beauty game, these gals are changing the world.
Caroline Huber
Business: Pure Skin Labs
Changing the beauty game: By creating a one-stop online shop for natural, hollistic beauty and wellness. No need to go to three different shops or spend hours reading lists of ingredients on the back of bottles. You can trust every shampoo, body wash and sunscreen on the Pure Skin Labs website is free of SLS, parabens and harmful chemicals.
Lisa Kjellqvist & Tara Derakshan
Business: Sniph
Changing the beauty game: With a curated perfume subscription service that lets you try different fragrances each month. Sample scents from all corners of the globe with expert advice until you find one that's unique to you.
