Reiss shakes up the high street as it taps into ‘quiet luxury’ with new premium line

Announcing the launch of its new premium line, high street favourite Reiss is dipping its toe in the sweet spot of luxury fashion.

High-end enough to feel like a treasured treat that'll serve you for several seasons to come - but without the designer price tag attached to many of its contemporaries - Reiss Atelier is all about timeless silhouettes, quality fabrics and total craftsmanship.

There's nothing ‘trendy’ or ‘viral’ about this aesthetic, it's about channelling subtlety and elegance, in the very chicest way.

For Atelier's debut collection the lines are fluid, the fabrics are sensual, the fits skim - rather than hug - the body, and the colour palette is neutral in the most exciting way.

Unlike many collections pitched as ‘neutral’ which instead tread dangerously close towards ‘drab’ territory, this is a collection of mostly blacks, browns, champagnes and sands which work perfectly together and blend tonally to create a more multi-dimensional look.

Read More

These are the 13 winter fashion trends the fashion set cannot get enough of this season

Believe it or not, the official start of winter is only just arriving.

By Charlie Teather

“Our customer comes to us for an elevated wardrobe”, explained Una Joyce, Womenswear Director at Reiss, “and Reiss Atelier delivers on that with effortlessly chic occasion pieces that are timeless.”

“Atelier provokes the idea of bespoke craftsmanship, design consideration, and ultimate luxury.”