10 nu-gen beauty bloggers that have gone under the radar for way too long
There’s a new wave of beauty influencers rising through the social media ranks and they’re about to break the beauty mould. From gender non-conforming channels to beauty tutorials presented in sign language, this new age of Instagrammers and YouTubers are not only mega-talented with makeup brushes, but incredibly inspiring too.
We know beauty blogging is big business – just look at the success of boss girls Huda Kattan and Patricia Bright – and if our raw talent radars are in working order, these are the ones you’re going to be seeing a lot more of in 2019 and beyond...
JKISSA
Youtube: Jkissa
Instagram: @jkissamakeup
A cruelty-free makeup lover who is obsessed with colour, Jkissa brings some much-needed vibrancy to our feeds. She's just launched a collaboration with e.l.f cosmetics in the US where her following stems from, but we believe worldwide domination is in her future.
MEI YAN
Youtube: Mei Yan
Instagram: @infrontofapple
Follow for the pastel pink hair, stay for the muted monochrome and dewy makeup looks featuring cruelty-free products. More and more influencers are taking a stand against animal testing and we're so here for it.
KENNETH D. SENEGAL
Youtube: HeFlawless
Instagram: @heflawless
Kenneth pulls off fire makeup looks on his Instagram, and then makes us laugh til we cry on YouTube. A true entertainer at heart, he shares his life lols through 'storytime' videos, as well as sharing his knowledge as a former makeup artist.
CAT MARTINEZ
Instagram: @catthe1st
Cat is one incredible content creator to follow. Currently learning ASL (American Sign Language), she signs throughout her beauty tutorials, giving them more sass and style for the hearing impaired than subtitles ever could.
RAVEN ELYSE
Youtube: Raven Elyse
Instagram: @ravenelyse
With her sweet little daughter Ziya by her side, Raven not only films refreshing vlogs about motherhood but literally EVERYTHING you've ever wanted to know about coiled, curly hair. From how she applies her wigs (flawlessy btw), to her daughter's detangling routine and trying out cornrows, you'll find plenty of this and more on her channel.
I SEE CAROLINE
Instagram: @iseecaroline
A picture says a thousand words and Caroline's eye makeup stills are a welcome break from having to turn your sound up or sit and watch for 30 seconds. Definitely not lacking in detail, her use of colour, lines and textures will easily become the most intricate and interesting injection to your feed. We can't wait to see where she goes from here.
BEAUTY BY MATHU
Youtube: Beauty By Mathu
Instagram: @beautybymathu
Sri Lankan beauty Mathu embraces her heritage with lots of cultural beauty tutorials, some even spoken in Tamil. Her Diwali and wedding makeup tutorials are particularly amazing.
KIM THAI
Youtube: Kim Thai
Instagram: @kkimthai
Kim combines our three favourite things; beauty, food and fun. Not only can she slay a bold makeup look but she's also not afraid to film her first-ever bikini wax, or non-surgical nose job. Where does the food come in you ask? Well, she also has a series called 'Eat With Kim' and that's just the kind of content we need in our lives, tbh.
CEIRA MI LUNASA
Youtube: Ceira Mi Lunasa
Instagram: @ceiramilunasa
If you always wanted to be a curly-haired beach babe that lives in Bali, you can now vicariously live through Ceira. Her Youtube channel is basically a hair bible, with videos documenting her wash routine, how she recovered her curls from bleaching, and easy updos for big bouncy hair.
Danielle Marcan
Instagram: @daniellemarcan
Currently working as a Huda Beauty makeup artist, Danielle definitely has what it takes to follow in the brand founders footsteps. Her Instagram is full of stunning beauty looks (ones you would actually wear), plus she's studying advertising and digital marketing, which will make for a pretty lethal combination come graduation.
